Director of International Marketing New

Constant Contact

Boston, MA

Full Time

Director

151k-189k

7 days ago

Job Description

About the Role

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. We aim to empower people everywhere to pursue their dreams by providing tools and support to help business owners, entrepreneurs, non-profits, and individuals succeed online. We are energized by new challenges and possibilities, and we are just getting started. The company fosters a culture of diversity, inclusion, and professional growth, offering opportunities to learn, stretch, and develop careers in a supportive environment.

Key Responsibilities

Own the international marketing budget and define go-to-market strategies across priority regions in conjunction with regional GMs and the US-based Center of Excellence.
Drive and deliver brand and customer acquisition goals, managing the international marketing roadmap including awareness, acquisition, and localization initiatives.
Develop and manage full-funnel campaigns across digital, content, social, events, and email to drive customer acquisition and engagement.
Partner with Content and Product Marketing to develop localized content such as case studies, landing pages, guides, and templates that resonate globally.
Collaborate with Product, Sales, LCM, and Web teams to improve global customer journeys, conversion flows, and onboarding experiences.
Align with Sales, Partnerships, and Customer Success to support regional activations and pipeline-building programs.
Manage agency relationships and freelance partners to scale regional execution.
Define and track KPIs by market including lead volume, conversion rate, CAC, new customer acquisition, brand awareness, and MROI.
Report on international campaign and business performance, insights, and growth opportunities to senior leadership.

Requirements

8-10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing.
Proven track record of launching and scaling marketing programs in one or more international markets.
Strong understanding of regional nuances in messaging, media, and buyer behavior.
Experience running multi-channel demand generation campaigns with a performance mindset.
Excellent cross-functional collaboration and communication skills.
Comfortable working across time zones and with culturally diverse teams.
Language skills and international market experience (e.g., UK, LATAM, CA, MX, APAC) are a plus.

Nice to Have

Language skills and international market experience (e.g., UK, LATAM, CA, MX, APAC).

Qualifications

Management experience with at least 8 years in relevant marketing roles.

Benefits & Perks

Health and welfare benefits including paid leave.
A competitive benefits package that supports the health and well-being of employees and their families.
Opportunities for professional growth and career development.
Work flexibility with a hybrid work model combining remote work and access to office locations.

Working at Constant Contact

Constant Contact celebrates diversity and inclusion, with programs that bring employees together on important issues and provide educational opportunities. The company is dedicated to supporting businesses and organizations, improving product quality from a customer standpoint, and enabling the success of various community groups. Employees are encouraged to learn different aspects of the business, take on stretch assignments, and seek coaching and professional development opportunities. The culture emphasizes collaboration, innovation, and a supportive work environment.

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