Director of Marketing

About the Role

Key Responsibilities

• Drive high-quality lead generation through targeted campaigns while elevating brand visibility by recognizing and celebrating members, partners, and their contributions across all channels.
• Develop and implement a cohesive, multi-channel marketing strategy that aligns with organizational goals and engages target audiences.
• Translate mission objectives into actionable marketing plans with clear priorities, timelines, and accountability across team roles.
• Ensure brand consistency across platforms and materials, serving as the lead steward of Move For Hunger's voice, messaging, and visual identity.
• Provide regular campaign and channel performance reports to leadership; use insights to guide strategy and hit key objectives.
• Manage a high-performing remote marketing team, setting direction, supporting professional development, and promoting a culture of creativity, accountability, and continuous improvement.
• Manage team workflow using project planning tools and regular check-ins to ensure timely and high-quality execution of campaigns and content.
• Oversee external vendors, freelancers, and interns, ensuring integration with internal plans and brand standards.
• Serve as a strategic partner to Development and Program leads, integrating marketing efforts into fundraising, donor engagement, and partner activation.
• Guide the marketing team in executing campaigns across email, social media, web, and digital advertising—ensuring content and creative alignment with audience goals and organizational priorities.
• Supervise the implementation and optimization of email strategy through Pardot, led by the Digital Marketing Strategist; support roadmap development, segmentation, and performance reporting.
• Oversee content development for all channels, leading the MARCOMM team to align messaging, creative, and cadence.
• Lead digital campaign strategy, including paid social, Google Ad Grants, AI rollups, SEO/SEM, and leveraging AI tools to optimize targeting and content.
• Use campaign data to evaluate team performance, inform content testing, and optimize engagement and conversion across channels.

Requirements

• 5+ years in a marketing leadership role, preferably in a mission-driven organization.
• Proven experience managing marketing teams, creative workflows, and cross-functional initiatives.
• Hands-on knowledge of Pardot (or comparable marketing automation platform), including audience segmentation, nurture flows, and reporting.
• Experience using Salesforce for lead/donor management and performance tracking.
• High proficiency in managing paid digital strategies, SEO/SEM, and analytics tools like GA4.
• Exceptional organizational, communication, and strategic thinking skills.

Nice to Have

• Background in nonprofit, CSR, or purpose-driven campaigns.
• Familiarity with project management tools (e.g., Asana), Canva, Slack, and Hootsuite.
• B2B and B2C experience across multiple audience types (corporate, donor, partner, volunteer).

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing leadership is required.

Benefits & Perks

• Remote work environment with flexible scheduling.
• Opportunity to work for a purpose-driven organization making a social impact.
• Collaborative and innovative team culture.