Director of Marketing

About the Role

Key Responsibilities

• Work cross-functionally with company owners, executive leadership team, and branch managers to develop a multi-channel fully integrated annual marketing plan.
• Work with senior staff to develop support and maintain a strategic perspective in organizational direction based on marketplace and industry trends, customer needs, and satisfaction.
• Create, develop, and lead the Marketing team to execute an integrated cross-platform social media strategy that is measurable and impactful, driving awareness and brand affinity.
• Focus on creating high traffic blog content, lead converting resources, and sharable creative projects.
• Develop successful direct mail campaigns that create leads and drive sales.
• Ensure consistent appropriate articulation of the company image and brand promise both inside and outside the organization, including during the RFP process.
• Leverage RFP automation software Loopio to assist the sales team in developing responses to Requests For Proposals.
• Leverage inbound marketing automation software Hubspot to ensure marketing team and overall content meet or exceed company goals.
• Drive key business metrics including leads, MQLs, SQLs, and Opportunities, making data-driven decisions based on valid metrics.
• Lead, execute, and coordinate all aspects of special organizational initiatives such as Key Account Management, including strategy, messaging, tactics, and tools.
• Manage and facilitate the marketing side of partner relationships with key product and service providers to leverage marketing assets.
• Lead, direct, and oversee all outside marketing firms such as agencies and vendors supporting the annual marketing plan.
• Negotiate and manage activation of all sponsorships with sports teams and local event providers.
• Coordinate sales events including timelines, venues, vendors, and budgets, and identify and secure speakers or entertainment.
• Analyze event success and propose improvements, follow up with surveys, and report on Net Promoter Scores.
• Provide creative direction on brand-level video, web, and graphic design projects.
• Develop in-house photography and video content to support project needs.
• Establish a strategic approach to PR that adds value to industry and channel media.
• Coordinate the appearance of all marketing assets and materials, both digital and printed.
• Develop short and long-term plans and budgets for marketing, communications, and PR activities, and monitor progress.
• Supervise the marketing team, including hiring, firing, work allocation, training, and problem resolution.
• Support and advocate the company’s mission, vision, values, and guiding principles.
• Conduct leadership components of performance reviews, including goal setting, progress review, and documentation.
• Ensure a safe work environment in compliance with OSHA standards.
• Make administrative and procedural decisions independently as needed.
• Perform miscellaneous job duties as assigned.

Requirements

• Bachelor's degree or comparable level of experience with a high school diploma or equivalent.
• 8-10 years of marketing experience.
• 3-5 years of supervisory experience.
• Experience in direct and interactive marketing.
• Excellent organizational skills.
• Excellent written and oral communication skills.
• Proficient in MS Office applications.

Nice to Have

• Degree in Marketing.
• Project Management Experience.