Director of Marketing

About the Role

Key Responsibilities

• Refine and own the coherent manifestation of Threes brand across channels and lines of business to create competitive differentiation and support short- and longer-term business goals
• Own marketing budget allocation and track efficacy to inform future strategies
• Coordinate and project manage activations and product releases across the Company
• Develop reporting tools to inform strategic decision-making, providing regular status updates for team
• Collaborate cross-functionally with each department to support company revenue growth
• Evolve marketing KPIs, business processes, and partner roster creating an accountable team culture
• Define needs for outside help in design, PR, advertising, and merchandise development; oversee and manage third-party partners
• Work with leadership to solidify market positioning and messaging to staff, partners, and customers
• Steward the look, feel, ethos, and tone of the Threes brand across all channels
• Maintain Threes Brewing's style guide to ensure consistency and cohesion
• Oversee digital asset management by cataloging, protecting, and disseminating marketing-related files
• Identify market trends that can be leveraged into business opportunities
• Develop email marketing programs that deliver value for existing fans
• Conceptualize and project manage large tent-pole events
• Maintain and oversee company website and all other front-end materials
• Support the sales team through development of promotional materials for wholesale accounts
• Help design and execute launches for new product lines and expansion into new regions
• Support retail and hospitality initiatives to drive patrons to locations and build customer loyalty
• Drive promotional activities and develop audiences for public and private events
• Support online beer sales and develop corporate sales opportunities
• Work with third-party partners to build ROI-positive marketing campaigns and target key influencers
• Support team and bolster retail partnerships with press information and sample shipments
• Oversee physical space look, feel, and design for existing and new locations
• Conceptualize and order merchandise maintaining a cohesive brand catalog

Requirements

• 5-7 years of experience in marketing in the CPG and/or craft beverage industry
• 3-5 years of deep focus on performance-based growth marketing
• MS Office / Google Analytics / Adobe Suite skills
• Passion for understanding business drivers and executing against them
• Expertise with web/email/social media and reporting platforms including Google Analytics
• Ability to distill complex ideas into accessible and resonant messages
• Experience planning brands based on creativity, strategic alignment, and consumer impact
• Employment at growth-stage company highly preferred
• Track record of marketing initiatives that directly contributed to revenue growth
• Passion for the craft beverage industry and building sustainable businesses through great products and experiences
• Strategic Thinking
• Cross Functional Collaboration
• Project Management
• Data Analysis
• Creative Problem Solving
• Customer Relationship Management
• Brand Development
• Market Research

Nice to Have

• Experience managing agencies and external vendors
• Experience with brand voice and storytelling
• Experience in event conceptualization and management

Benefits & Perks

• Health Insurance
• Dental Insurance
• Paid Time Off
• 401k
• Potential Bonuses