Director of Marketing

Ostara

Saint Louis, MO

Full Time

Director

1 day ago

Job Description

About the Role

Ostara is passionate about changing the way the Agriculture and Turf and Ornamental industry thinks about nutrient management. Our continuing mission is, and will remain, "Feeding the World While Protecting It." We believe that passionate people can make a real difference, and we are building a culture around innovation, sustainability, efficiency, nimbleness, honesty, compliance, and a sense of urgency to make a positive difference and create real value. Ostara's Crystal Green fertilizers are the first crop nutritional products to release nutrients in response to crop demand. Crystal Green is proven to maximize yield, enhance soil health and significantly reduce nitrogen and phosphorus loss due to soil tie-up, runoff and leaching, thereby improving food security while protecting local waterways from nutrient pollution.

Key Responsibilities

Developing and executing comprehensive marketing plans aligned with overall business goals.
Overseeing the marketing budget, allocating resources effectively, and ensuring optimal return on investment.
Leading the development and execution of integrated marketing campaigns across various channels, including digital, social media, content, and events.
Ensuring brand consistency across all marketing materials and communication channels.
Conducting market research continuously to identify trends, opportunities, and competitive insights.
Analyzing marketing campaign performance, identifying areas for improvement, and optimizing strategies based on data-driven insights.
Collaborating with sales, product, agronomy, and other departments to ensure alignment and drive business results.
Preparing reports for senior management, effectively communicating marketing strategies and results.
Keeping abreast of the latest marketing trends and technologies to ensure the company's marketing efforts remain relevant and effective and changing directions as data drives or needs to recalibrate.
Performing other duties as requested or assigned.

Requirements

Requires a bachelor's degree in marketing, communications, or a related field.
At least seven (7) years of relevant work experience in marketing and product demand creation.
Working knowledge of agriculture and crop inputs is preferred.
Agriculture related marketing highly desired.

Nice to Have

Working knowledge of agriculture and crop inputs.

Qualifications

Bachelor's degree in marketing, communications, or a related field.
Minimum of 7 years of relevant marketing experience.

Working at Ostara

Ostara's culture is built around innovation, sustainability, efficiency, nimbleness, honesty, compliance, and a sense of urgency to make a positive difference and create real value.

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