Head of Marketing, North America

About the Role

Key Responsibilities

• Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.
• Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
• Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.
• Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.
• Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
• Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
• Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.
• Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.

Requirements

• Bachelor's degree or equivalent professional experience.
• Minimum of 15 years of marketing experience, with a strong focus on scaled B2B growth.
• Demonstrated expertise in both online and offline marketing channels.
• Proven entrepreneurial mindset and hands-on approach.
• Strong interpersonal and communication skills.
• Exceptional organizational skills, attention to detail, and a customer-centric approach.

Nice to Have

• Past fintech and startup experience.
• Experience in a pre-IPO startup environment.
• Demonstrated success in building and scaling marketing teams.