Marketing Strategist - Bryce Jordan Center

About the Role

Key Responsibilities

• Develop and implement event-specific marketing strategies across digital and traditional platforms, working closely with the Director of Marketing.
• Execute paid and organic social media campaigns using Meta Ads Manager and similar tools, optimizing reach and ROI.
• Analyze campaign data using platforms like TM1 and similar tools to refine audience targeting and creative direction.
• Monitor and report on campaign performance across social media, email, and web, and make real-time recommendations for improvement.
• Ensure all campaigns align with brand standards, accessibility requirements, and contractual/promotional obligations.
• Create engaging digital content (posts, graphics, short-form videos) to promote events and support brand positioning.
• Adapt content for distribution across various platforms including Instagram, TikTok, Meta, X (Twitter), web, email, and signage.
• Capture and edit photo/video content at events and venue activations as needed.
• Develop content that reflects community storytelling and enhances fan connection to the BJC brand.
• Support content marketing initiatives, including concepting, copywriting, and editing.
• Use internal and external research tools to understand audience behaviors and market trends.
• Apply research findings to shape marketing strategies and optimize campaign impact.
• Monitor emerging digital platforms and industry trends to recommend new tactics or tools.
• Collaborate with internal stakeholders and external partners to align marketing strategies.
• Co-supervise and mentor marketing interns, managing assignments and providing feedback.
• Support community-facing promotional opportunities, media coordination, and event-week marketing operations.
• Maintain timelines and deliverables for marketing campaigns, coordinating with vendors and partners.

Requirements

• A degree or equivalent experience in Marketing, Communications, Public Relations, or a related field.
• 3+ years of relevant experience in digital marketing, event marketing, or content creation, preferably in a venue or live event setting.
• Proficiency in Meta Ads Manager, Canva, and email marketing tools.
• Familiarity with Adobe Creative Suite.
• Employment authorization to work in the U.S. and successful completion of background checks in accordance with university policies.

Nice to Have

• Experience with TM1 or similar analytics platforms.
• Experience in live event marketing or venue promotion.

Qualifications

• Bachelor's Degree or equivalent experience in relevant fields.
• 3+ years of relevant experience in digital or event marketing.

Benefits & Perks

• Salary range of $61,800.00 - $89,600.00.
• Comprehensive medical, dental, and vision coverage.
• Robust retirement plans.
• Substantial paid time off including holidays, vacation, and sick leave.
• 75% tuition discount for employees and eligible family members.