Director, Integrated Marketing

About the Role

Key Responsibilities

• Build and develop marketing plans / seasonal strategies with team leads that support key business goals and initiatives across the brand - both digitally and in retail stores.
• Develop innovative ideas and concepts that set J.McLaughlin apart in the marketplace and help build brand awareness and enhance brand perception among target and prospective customer audiences.
• Partner and collaborate across Digital, Paid Media, Print, Retail, Creative, PR, Organic Social, Customer Insights, Customer Service, Merchandising, and Finance to execute all initiatives.
• Own the 360° Marketing Brief Process: Develop clear, insight-driven briefs that align creative, retail, digital, and channel marketing teams around seasonal and always-on priorities.
• Lead Integrated Campaign Planning: Build and manage the annual and seasonal marketing calendar to ensure cohesive storytelling across paid, owned, and earned channels.
• Ensure Cross-Channel Alignment: Partner with merchandising, retail, digital, creative, and channel marketing leads to ensure messaging is consistent and impactful in every customer touchpoint.
• Drive Strategic Storytelling: Translate key products, brand moments, and seasonal narratives into compelling, customer-relevant campaigns.
• Own the Retail & Digital Presentation of Campaigns: Develop the retail marketing plan in partnership with store teams and ensure campaigns are visually and experientially consistent across in-store environments and digital sites.
• Measure & Optimize: Partner with analytics to evaluate campaign performance and evolve strategies for awareness, acquisition, retention, and sales growth.
• Cross-Functional Collaboration: Serve as the central hub connecting brand message across Growth Marketing, Creative, Retail Ops, PR, Social, and Merchandising.
• Oversee Campaign Execution: Ensure timely delivery of all assets, both in-store and online, and that every initiative ladders back to the overarching seasonal story.
• Budget & Vendor Management: Manage marketing budget, identify efficiencies, and oversee relationships with agencies, freelancers, and other partners.
• Team Leadership: Mentor junior team members and foster collaboration, communication, and alignment across the broader organization.

Requirements

• Marketing, communications, business, or similar bachelor’s degree preferred.
• 8+ years experience in brand or integrated marketing, ideally in omnichannel retail, fashion, beauty, or consumer lifestyle.
• Proven experience owning a marketing brief process and leading cross-functional campaign execution.
• Exceptional written and verbal communication skills; able to distill complex strategies into clear, actionable briefs and summaries.
• Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
• Collaborative leader who inspires alignment across diverse teams.
• Experience working across both digital and physical retail environments.
• Experience leading, managing, and developing a team.

Nice to Have

• Experience in fashion, beauty, or consumer lifestyle industries.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.