Director, HCP Marketing - US Aesthetics

About the Role

Key Responsibilities

• Develop comprehensive product launch plans, including market research plans, timelines, milestones, and budgets.
• Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix.
• Define launch objectives and ensure launch readiness for successful go-to-market strategies.
• Monitor and report on launch progress, including tracking of KPIs, identifying and mitigating risks.
• Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan.
• Lead the strategic direction, design, execution, and performance measurement of HCP focused marketing strategies and tactics to achieve brand objectives for the US Aesthetics franchise.
• Oversee the brand planning process, from situational analysis through executive leadership review, ensuring effective and timely development of strategies that enable the brand's launch and growth.
• Deliver strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns supporting new market/channel development, sales integration, and ROI analysis.
• Make informed decisions on P&L, revenue, and investment; analyze and challenge forecast assumptions, and support launch and lifecycle management plans.
• Guide test market pilots and evaluate the rollout of new programs based on data-driven findings and business priorities.
• Cultivate positive relationships within the Commercial team and with external leaders and partners to improve brand strategy and implementation.
• Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning and execution adhere to all guidelines and standards.
• Drive a diverse, collaborative, and agile culture within the marketing team and cross-functional interfaces.
• Collaborate with external agencies to create compelling promotional tactics, ensuring compliance with regulatory guidelines and alignment with brand objectives.

Requirements

• Bachelors degree is required; an advanced degree (MBA, MS) is strongly preferred.
• Minimum eight (8) years of relevant strategy and marketing experience in a highly matrixed organization.
• Pharmaceutical/medical device industry experience required.
• Relevant aesthetics/beauty experience highly preferred.
• Product management experience required, with global marketing experience a plus.
• Product launch experience in a US marketing organization required, including developing launch positioning, tactical plans, and leading cross-functional execution efforts.
• Proven experience managing creative agencies, including developing creative briefs, timelines, and budgets with little supervision.
• Excellent communication skills, including the ability to effectively present to senior leadership.
• Must be highly organized and able to perform multiple tasks simultaneously.
• Travel estimated up to 30%.

Nice to Have

• Experience with global marketing.
• Experience in aesthetics/beauty industry.

Qualifications

• Bachelor's degree (required).
• Advanced degree (MBA, MS) strongly preferred.

Benefits & Perks

• Access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities, career advancement, and cross-training.
• Work for an organization that embraces diversity & inclusion and values different perspectives.