Director of Marketing

Optimum7.Com

Miami, FL

Full Time

Director

28 days ago

Job Description

About the Role

Zen Media is a digital-first marketing and PR agency delivering AI-powered demand generation, brand visibility, and full-funnel performance for B2B and B2C companies. From global tech to next-gen manufacturing to consumer health brands, we help our clients win in a world where attention is earned—and results are expected. Zen Media is one of the portfolio agencies managed by the agency leadership team. Optimum7 is an example of a sister company within the portfolio that focuses on bottom-of-funnel and conversion expertise within the Zen Media Portfolio group of agencies. The role involves leading high-performing, cross-functional marketing campaigns for B2B and B2C clients, facilitating alignment among subject matter experts, creative leads, and execution teams across channels like PR, social, SEO, paid, and content. The ideal candidate balances confidence with humility, drives performance without ego, and is accountable for campaign outcomes and client portfolio health.

Key Responsibilities

Serve as the strategic and operational lead for a portfolio of 4-6 enterprise-level B2B/B2C active clients concurrently with active campaigns per month.
Translate client objectives into clear, sequenced campaigns across multiple marketing functions.
Facilitate collaboration across departments—PR, social, editorial, paid, and SEO—while pulling in SME expertise where needed.
Act as the face of campaign performance to client executives; communicate impact clearly to both non-marketing CEOs and tactical CMOs/VPs.
Ensure due dates are met, goals are clear, within scope, and on time based on client expectations.
Manage a team of 1-2 project managers or campaign specialists, delegating effectively while maintaining quality and accountability.
Own the workflow, planning cadence, and project timelines using tools like ClickUp or Monday.com.
Maintain detailed oversight of campaign calendars, dependencies, and executional risks.
Lead performance storytelling—translating outcomes into insights for clients.
Monitor top and mid-funnel metrics (brand, PR, traffic, engagement) and connect them to pipeline or revenue signals where possible.
Use AI-driven insights, research tools, and persona data to inform messaging, targeting, and creative approaches.

Requirements

10+ years of total marketing experience with at least 4+ years owning as the strategic lead multi-functional campaigns (PR, social, content) for B2B enterprise brands.
Proven leadership in managing cross-functional marketing campaigns with specialists who may be more senior or more experienced in their verticals.
Experience managing multiple clients or internal business units in a fast-paced agency or consultancy setting.
Strong verbal and written communication skills—able to switch between boardroom strategy and execution detail.
Experience managing 1-2 team members in a supervisory or team lead capacity.
Agency or portfolio brand experience required.

Nice to Have

Deep understanding of B2B buyer personas and behavioral triggers.
Familiarity with AI Gen Search and its impact on brand discoverability.
Experience with tools like Semrush, GA, ClickUp, Monday, AI, AI Agents, and Slack.
Experience leading go-to-market campaigns, product launches, or event-based activations.
Ability to adapt messaging and strategy for both top-of-funnel and bottom-of-funnel goals, with heavier emphasis on ToF visibility alongside SMEs.

Apply Now