Director of Marketing Analytics

Braze

Chicago, IL

Full Time

Director

164k-183k

1 day ago

Job Description

About the Role

At Braze, we are a leading customer engagement platform committed to empowering brands to create absolutely engaging relationships with their customers. We foster a culture of approachability, kindness, passion, teamwork, and work-life harmony, supporting rapid global growth and diversity. Our mission is to enable marketers to collect and act on data across channels to drive growth and loyalty, with a focus on innovation, inclusivity, and employee well-being.

Key Responsibilities

Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
Act as a trusted expert on marketing measurement, attribution, and experimentation
Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
Collaborate with cross-functional teams to align strategies and support data-driven decision-making
Stay updated on analytics trends and emerging tools to enhance capabilities

Requirements

Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master's preferred
10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
Strong background in marketing analytics and a passion for leveraging data to drive business success
Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
Ability to translate complex data into compelling narratives that inform decision-making
Critical strategic thinker and problem-solver, adept at transforming ambiguity into actionable insights
Ownership mindset with a focus on delivering impactful results
Strong communicator, comfortable presenting to executives and simplifying complex concepts for diverse audiences
Collaborative team player, skilled in working across global teams and functions

Nice to Have

Experience with B2B marketing data and funnel analysis

Qualifications

Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics)
10+ years of experience in marketing analytics or related fields

Benefits & Perks

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services including fertility benefits and paid parental leave
Professional development supported by career pathing, learning platforms, and a yearly learning stipend
Curated in-office employee experience to foster community and innovation
Opportunities to give back through Volunteer Week and donation matching
Employee Resource Groups providing supportive communities
A collaborative, transparent, and fun culture recognized as a Great Place to Work

Working at Braze

Braze is a genuinely approachable, kind, and passionate organization that values high standards, teamwork, and work-life harmony. We foster a culture of curiosity, learning, diversity, and inclusivity, recognized as a Great Place to Work across multiple regions. Our environment encourages autonomy, accountability, and openness to new perspectives, with a focus on building meaningful connections and supporting employee growth and well-being.

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