SVP, Marketing Intelligence

About the Role

Key Responsibilities

• Build a new Marketing Intelligence specialism across WMG that serves global, regional, and local marketing teams with data-driven insights, including Audience Insights, Marketing Analytics, Artist Growth, and Brand Strategy.
• Deliver a global and regional staffing model to standardize MI services, including talent assessment, skills gap analysis, and external recruitment.
• Define working processes and responsibilities between the Marketing Intelligence group and key cross-functional stakeholders such as Central Business Intelligence, Technology, Finance, and WMX.
• Build and lead a team of high-performing specialists across multiple locations, ensuring effective communication and collaboration despite geographic and time zone differences.
• Define WMG's global approach to Audience Insights, including methodologies, data platform choices, and monitoring market trends and cultural shifts.
• Build a global and regional Marketing Analytics function to provide timely insights for campaign measurement and optimization, including establishing MMM and MMO capabilities.
• Partner with technology teams to deliver attribution and efficiency modeling across campaigns.
• Identify and invest in the right artists through resource prioritization programs and develop targeting methodologies to meet strategic goals.
• Assess effectiveness and efficiency of marketing resources globally and provide ongoing recommendations to the CMO on resource distribution.
• Support label teams in developing artist brand purpose, values, and positioning, including stakeholder workshops, brand guidelines, and KPIs.
• Implement tools and frameworks for tracking artist brand performance and provide insights to refine strategies and address perception gaps.

Requirements

• 15+ years of experience in related marketing data and insights roles.
• Experience leading teams across multiple geographies and marketing data specialisms.
• Strong collaboration skills with experience aligning global cross-functional teams.
• Excellent program management skills with understanding of strategic and operational needs of a Marketing Intelligence team.
• Passion for music and understanding of the evolving music landscape and record label role.
• Experience working with data from trusted third-party sources such as the UN, IMF, OECD, and World Bank.
• Strong understanding of SQL and working with large datasets.
• Familiarity with data visualization tools like Tableau or Power BI.
• Ability to quickly learn and adapt to new techniques and technologies.
• Excellent communication skills to explain complex concepts to non-technical stakeholders.
• Strong problem-solving abilities with a proactive, action-oriented approach.

Nice to Have

• Experience in building and leading data teams in a global organization.
• Knowledge of marketing measurement methodologies such as MMM and MMO.
• Understanding of the music industry and digital marketing trends.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in marketing data roles is required.

Benefits & Perks

• Salary range of $210,000 to $275,000 annually.
• Comprehensive benefits as outlined in company documents.