Sr. Marketing Analyst (CRM/Email)

The Home Depot

Atlanta, GA

Full Time

Senior

1 day ago

Job Description

About the Role

The Senior CRM/Email Marketing Analyst leads the design, implementation, and optimization of CRM and email marketing measurement strategies. In this role, you will analyze CRM and email campaign data, as well as customer lifecycle and engagement metrics, to evaluate and enhance marketing effectiveness across all digital channels. You will collaborate with marketing, product, and analytics teams to drive continuous improvement and growth in customer engagement and retention through data-driven insights. The Senior Analyst works with other marketing analysts to uncover trends, provide actionable recommendations, and maximize the impact of CRM and email marketing efforts on overall business objectives.

Key Responsibilities

Work with other departments providing analytical insight on business performance.
Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
Analyze web analytics data as well as other offline data to evaluate site performance.
Work with the Web Analyst to provide weekly Web Analytic dashboards.
Take the lead on new programs and initiatives for Web Analytics Team.
Provide web analytics strategy to Specialty Channel.

Requirements

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Responsible for helping others and providing on-the-job training or guidance.
Demonstrated business/financial modeling capabilities with tools such as Excel and Access.
Demonstrated skills in applying statistical analysis principles to business challenges.
Demonstrated communication and interpersonal skills.
Demonstrated ability to work well with others.
Strong analytical skills with attention to detail; self-starter.
Prior experience in CRM/email marketing analyst roles.
Advanced analytical skills and experience with CRM platforms (e.g., Salesforce, HubSpot, Braze, Adobe Campaign).
Experience with email service providers (ESPs), campaign management, and deliverability tools.
Strong skills in SQL, Excel, Tableau, and data visualization.
Experience with marketing automation, segmentation, and personalization strategies.
Familiarity with A/B testing, lifecycle marketing, and customer journey mapping.
Experience with Google Analytics, Adobe Analytics, or similar tools.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a related field.
Minimum of 5 years of work experience.

Nice to Have

Experience with marketing automation, segmentation, and personalization strategies.
Familiarity with A/B testing, lifecycle marketing, and customer journey mapping.
Experience with Google Analytics, Adobe Analytics, or similar tools.