Director of Marketing Analytics

Braze

Austin, TX

Full Time

Director

164k-183k

1 day ago

Job Description

About the Role

At Braze, we are a leading customer engagement platform that empowers brands to create highly engaging, real-time, cross-channel customer experiences. We foster a culture of approachability, kindness, passion, autonomy, and continuous learning. Our global team is committed to innovation, diversity, and creating a work environment that supports growth, equity, and work-life harmony. We are recognized as a Great Place to Work and operate in multiple locations worldwide, including remote roles.

Key Responsibilities

Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
Act as a trusted expert on marketing measurement, attribution, and experimentation
Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
Collaborate with cross-functional teams to align strategies and support data-driven decision-making
Stay updated on analytics trends and emerging tools to enhance capabilities

Requirements

Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master's preferred
10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
Strong background in marketing analytics and a passion for leveraging data to drive business success
Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
Excellent strategic thinking and problem-solving abilities, with the capacity to transform ambiguity into insights
Strong communication skills, comfortable presenting to executives and simplifying complex concepts
Ability to work collaboratively across global teams and functions
Understanding of B2B marketing data and funnel stages, with the ability to analyze campaigns and provide actionable recommendations

Nice to Have

Experience with R or Python for advanced analytics
Familiarity with B2B marketing data and funnel analysis

Qualifications

Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics)
10+ years of experience in marketing analytics or related fields
Proven leadership and team management skills

Benefits & Perks

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services including fertility benefits and paid parental leave
Professional development supported by career pathing, learning platforms, and a yearly stipend
In-office community and team-building experiences
Opportunities to give back through Volunteer Week and donation matching
Employee Resource Groups providing supportive communities
A collaborative, transparent, and fun culture recognized as a Great Place to Work

Working at Braze

Braze's culture is characterized by approachability, kindness, passion, autonomy, curiosity, and a drive for continuous learning. We value diversity, inclusion, work-life harmony, and fostering a supportive environment where employees can thrive. Recognized as a Great Place to Work, we emphasize collaboration, transparency, and community engagement across our global offices and remote teams.

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