Director of Marketing Analytics

Braze

New York City, NY

Full Time

Director

164k-183k

1 day ago

Job Description

About the Role

At Braze, we are a leading customer engagement platform that empowers brands to create highly engaging, real-time, cross-channel customer experiences. We foster a culture of approachability, kindness, passion, and high standards, emphasizing teamwork, work-life harmony, diversity, and continuous learning. Our global presence includes offices in New York, London, Singapore, and many other locations, with a commitment to equity and inclusive growth.

Key Responsibilities

Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
Act as a trusted expert on marketing measurement, attribution, and experimentation
Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
Collaborate with cross-functional teams to align strategies and support data-driven decision-making
Stay updated on analytics trends and emerging tools to enhance capabilities

Requirements

Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master's preferred
10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
Strong background in marketing analytics and a passion for leveraging data to drive business success
Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
Ability to translate complex data into compelling narratives that inform decision-making
Critical strategic thinker and problem-solver, adept at transforming ambiguity into actionable insights
Ownership mindset with a focus on delivering impactful results
Strong communication skills, comfortable presenting to executives and simplifying complex concepts
Collaborative team player, skilled in working across global teams and functions
Understanding of B2B marketing data and funnel stages, with the ability to analyze campaigns and provide actionable recommendations

Nice to Have

Experience with R or Python for advanced analytics
Experience in B2B marketing data analysis
Familiarity with emerging analytics tools and techniques

Benefits & Perks

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services including fertility benefits and paid parental leave
Professional development supported by career pathing, learning platforms, and a yearly learning stipend
In-office community-focused experiences and team-building activities
Opportunities to give back through Volunteer Week and donation matching
Employee Resource Groups providing supportive communities
A collaborative, transparent, and fun culture recognized as a Great Place to Work

Working at Braze

Braze's culture is built on approachability, kindness, passion, and high standards. We value autonomy, accountability, diversity, continuous learning, and a bias toward action. Our environment encourages sharing diverse passions, fostering community, and maintaining a balance between work and personal life. Recognized as a Great Place to Work, we promote an inclusive, innovative, and supportive workplace across our global offices and remote locations.

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