Director of Marketing and Brand

About the Role

Key Responsibilities

• Drive organic growth by understanding business needs, customer segments, and competitive positioning.
• Translate insights into data-driven marketing strategies and campaigns that deliver results.
• Maintain and evolve brand integrity, guidelines, and messaging strategy.
• Lead multi-brand strategy in partnership with the SVP of Growth.
• Manage public relations, media relations, crisis communications, and community engagement to strengthen reputation.
• Oversee the full marketing mix: digital (SEO, content, paid media, social, email, events) and traditional channels (PR, community engagement).
• Guide creative concepts from idea to execution, ensuring campaigns are innovative and results-driven.
• Manage company website(s) with a focus on SEO, UX, and conversion optimization.
• Lead digital experience strategies that enhance customer self-service, loyalty, and satisfaction.
• Build, mentor, and lead a high-performing marketing team.
• Collaborate across departments (sales, operations, recruiting, IT, finance, training) to align marketing with business objectives.
• Develop and manage strong relationships with external marketing partners and vendors.
• Create and manage a marketing dashboard with clear KPIs to track business outcomes.
• Leverage analytics, customer data, and market intelligence to inform evidence-based decisions.
• Conduct ROI analysis to optimize spend across channels, improving customer acquisition cost and lifetime value.
• Oversee marketing technology stack selection and integration for scale and efficiency.
• Serve as a proactive driver of business strategy and contribute to the company's overall strategic leadership and culture.
• Lead or participate in special projects and company initiatives as needed.

Requirements

• Bachelor's degree in Marketing or related field (or equivalent combination of education and experience).
• Minimum of 7 years of progressive experience in marketing, brand management, and digital growth.
• Proven ability to design and execute integrated marketing strategies that deliver measurable business results.
• Strong leadership experience in building and developing high-performing teams.
• Exceptional communication and presentation skills.
• Strategic and creative thinker with strong problem-solving ability.
• Financial acumen and analytical skills for budget management and ROI analysis.
• High initiative and ability to thrive in a fast-paced environment.
• Strong organizational and project management skills.
• Negotiation and relationship-building skills.