Director of Marketing & Publicity, Saga Press

About the Role

Key Responsibilities

• Conceiving and executing multitouch campaigns with an emphasis on digital and social strategy
• Managing and allocating an annual six-figure marketing, publicity, and promotional budget
• Engaging with the traditional media landscape and understanding where readers find their books now
• Developing and curating new approaches to Marketing & Publicity in collaboration with the Publishing Office
• Interfacing regularly with authors, agents, editors, booksellers, librarians, and other key players in the book industry
• Devising and presenting campaigns and initiatives to internal and external stakeholders
• Managing all social media and content efforts, including platforms like Instagram, TikTok, X, Blue Sky, YouTube, Reddit, and Royal Road
• Supervising creative for ads, sales collateral, and promotional items
• Managing paid digital/social campaigns and analyzing data analytics
• Coordinating email efforts with the digital marketing group
• Developing and producing content marketing collateral, including video and editorial, and strategizing placement and amplification
• Cultivating strategic promotional partnerships and creator/influencer relationships
• Working with multiple divisions, creative services, and sales teams
• Leading strategy and planning meetings
• Balancing creativity and business strategy with qualitative and quantitative analyses

Requirements

• 7-10 years of marketing experience in book publishing or related industry
• Deep understanding of genre publishing
• Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
• Strong connections in traditional and new media
• Understanding of the planning stages of a publishing campaign from pre-order to lifecycle
• Excellent written and verbal communication and presentation skills
• Confidence in presenting to internal and external stakeholders, including authors, celebrities, and thought leaders
• Proficiency with major social media platforms and their business tools
• Organizational, detail-oriented, collaborative, and versatile in handling multiple projects
• Management and mentoring experience

Nice to Have

• Strong rolodex connections in traditional and new media
• Experience with creating and launching innovative, bold, and engaging campaigns
• Understanding of book production timelines from acquisition to shelf life
• Experience with content creation including video and editorial content
• Ability to develop strategic promotional partnerships and influencer relationships

Qualifications

• Educational background is not explicitly specified but implied to be relevant to marketing or related fields

Benefits & Perks

• Medical, dental, and vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Access to Broad Based Ownership program
• Competitive salary range of $120,000 to $130,000 depending on experience and location