Director of Marketing & Publicity, Saga Press

About the Role

Key Responsibilities

• Conceiving and executing multitouch campaigns with an emphasis on digital and social strategy
• Management and allocation for annual 6-figure marketing, publicity, promotional budget
• Engaging with the traditional media landscape but a deep understanding of where readers find their books now
• Developing and curating a new approach to Marketing & Publicity, in collaboration with the Publishing Office
• Interface regularly with authors, agents, editors, booksellers, librarians, and other key players in the book world
• Devising and presenting campaigns and initiatives to internal and external stakeholders
• Managing all aspects of social media and content, including Instagram, TikTok, X, Blue Sky, YouTube, Reddit, Royal Road, etc.
• Supervising creative for ads, sales collateral, and other promotional items
• Managing paid digital/social campaigns and synthesizing data analytics
• Coordinating email efforts with the digital marketing group
• Developing and producing content marketing collateral, including video and editorial, and strategizing placement and amplification
• Cultivating strategic promotional partnerships and creator/influencer relationships
• Working with multiple divisions, creative services, sales divisions, etc.
• Initiating and leading strategy and planning meetings
• Applying creativity, ambition, and analytical skills to develop effective campaigns and understand fandoms

Requirements

• 7-10 years of marketing experience in book publishing or related industry
• A deep understanding of genre publishing
• Proven success in consumer-facing campaign planning, digital marketing, social media strategy, and talent management
• Strong connections in traditional and new media
• Understanding of the planning stages of a publishing campaign, from preorder to on-sale to lifecycle
• Excellent communication and presentation skills (written and verbal)
• Confidence in presenting to internal and external stakeholders, including prospective authors, celebrities, and thought leaders
• Proficient with all major social media platforms and their respective business tools
• Organized, detail-oriented, collaborative, and versatile in handling multiple projects
• Management and mentor experience

Nice to Have

• Strong understanding of pitching the traditional and new media landscapes
• High confidence level with launching organic and paid multimedia campaigns, tracking and synthesizing data
• Experience managing a six-figure marketing budget
• Familiarity with book production timelines from acquisition to shelf life
• Content creation/marketing acumen, including video and editorial content

Qualifications

• Educational background is not explicitly specified, but extensive marketing experience is required

Benefits & Perks

• Medical, dental, and vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Access to Broad Based Ownership program