Director of Marketing - Atlanta, GA

About the Role

Key Responsibilities

• Lead digital-first marketing strategies and campaigns that deliver measurable results across social, digital, and field channels.
• Define and direct social media strategy, ensuring consistent, innovative, and engaging brand storytelling.
• Lead and mentor a team of regional marketing professionals, fostering collaboration and aligning efforts with community, sales, and corporate teams.
• Drive lead generation initiatives to acquire and convert prospects, optimizing campaigns for maximum ROI.
• Serve as a brand ambassador, ensuring consistent messaging and customer experience across websites, social media, advertising, and community-level marketing.
• Partner with digital teams and agencies to optimize paid search, social media, website performance, and other digital marketing initiatives for maximum ROI.
• Monitor sub-market trends, competitive activity, and lead performance to inform targeting, messaging, and channel optimization.
• Analyze campaign performance against key metrics (e.g., cost-per-lead, conversion rates, ROI) and adjust strategies to improve results.
• Collaborate with Operations and Investments teams to align marketing initiatives with business priorities, develop budgets, and support acquisitions through market due diligence.
• Build and maintain relationships with internal stakeholders and external vendors to ensure effective deployment of marketing strategies and resources.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing and lead generation experience with proven results in driving sales, revenue growth, and occupancy.
• 5+ years of leadership experience with strong team management, mentoring, and cross-functional partnership skills.
• Experience in developing and executing integrated marketing strategies across multiple channels.
• Analytical mindset with expertise in performance metrics, lead generation, conversion optimization, and customer segmentation.
• Skilled in marketing technologies, including CRM systems, website content management, and Google Analytics.
• Excellent communication, organizational, and time-management skills with sharp attention to detail.
• In-office role with potential weekly, monthly, and quarterly travel.

Nice to Have

• Field Marketing and/or Multifamily, hospitality or franchised industry experience.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.