Director of Marketing

About the Role

Key Responsibilities

• Execute marketing and brand strategies and tactical plans to support the launch of pipeline products, including a first-in-class drug/device combination product.
• Develop compelling product messaging and campaigns based on approved product labeling.
• Support the development of HCP and patient marketing plans, tactics, and resources.
• Present marketing recommendations and tactical plans to senior leadership for input and alignment.
• Execute omnichannel marketing campaigns across broadcast, digital, social, and experiential tactics to connect with patients, caregivers, and clinicians.
• Manage advertising agencies and external partners to deliver high-quality brand creative.
• Support pre- and post-launch tactical execution, from campaign development to performance optimization.
• Ensure all marketing activities and communications comply with medical, legal, and regulatory guidelines.
• Build strong, collaborative relationships with sales, medical affairs, commercial analytics, legal, and regulatory teams.
• Work closely with the Promotional Review Committee (PRC) to ensure brand-related materials meet compliance standards.
• Coordinate with sales teams to ensure field representatives are prepared with appropriate marketing materials.
• Generate customer insights through qualitative and quantitative market research.
• Analyze data from multiple sources to uncover actionable market insights.
• Track KPIs and utilize insights to refine marketing tactics.
• Support budget management and resource allocation for marketing initiatives.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years in biotech or pharmaceutical marketing supporting product launches.
• Experience in rare disease therapeutic areas preferred.
• Strong understanding of pharmaceutical marketing regulations and compliance, including FDA guidelines.
• Experience managing agency partners and external vendors.
• Proficiency in campaign development and execution across multiple channels.
• Strong analytical skills with the ability to interpret market research and performance data.
• Excellent written and oral communication skills.
• Ability to work effectively across functions and manage multiple projects simultaneously.
• Self-starter with the ability to work independently while supporting team objectives.

Nice to Have

• Experience in specialty pharma, allergy, or immunology therapeutic areas.
• Previous rare disease marketing experience.
• Experience with DNA medicine or novel therapeutic modalities.
• Familiarity with startup and established pharmaceutical environments.
• Current residence in Northeast region with ability to travel (~20-30%).

Qualifications

• Bachelor's degree (required).
• MBA or advanced degree (preferred).
• 8+ years of experience in biotech or pharmaceutical marketing supporting product launches.

Benefits & Perks

• Salary range of $150,000 to $200,000 USD.
• Hybrid work environment.