Director of Marketing

About the Role

Key Responsibilities

• Create and implement association-wide membership and marketing campaigns
• Generate and monitor the annual marketing budget and media plan
• Manage all social media, website, and digital communications
• Serve as the public relations contact for mass communications and press releases
• Assist with membership and marketing related expos/events
• Coordinate printing and media vendor relationships
• Communicate with Branch Executives at each family center
• Take personal responsibility for creating, building, and enhancing relationships throughout the YMCA
• Provide excellent customer service and positive communication to members, participants, guests, volunteers, and employees
• Model and encourage YMCA character values (Respect, Responsibility, Honesty, Caring, Inclusion)
• Support the annual campaign and other special events when possible
• Remain familiar with risk management procedures, including safety standards and emergency responsibilities

Requirements

• Minimum age of 21
• Bachelor's Degree in a related field
• Experience working in a related field
• Strong written and verbal communication skills
• Ability to work in a highly flexible and rapidly changing environment
• Understanding of the purpose and mission of the YMCA
• Ability to relate effectively to diverse groups of people
• Ability to analyze, organize, and articulate ideas and strategies independently
• Auditory and verbal abilities to give, receive, and follow instructions
• Self-directed, innovative, and creative mindset

Nice to Have

• Experience with social media management
• Experience with public relations and media contacts
• Experience managing budgets and media plans

Qualifications

• CPR Certification
• First Aid Certification
• AED Certification

Benefits & Perks

• Full-time position with a salary range of $50,000 - $60,000 per year