Director of Marketing

GPAC

Minneapolis, MN

Full Time

Director

23 days ago

Job Description

About the Role

The Director of Marketing will lead digital lead generation efforts for a fast-growing home services contractor, focusing on channels like Google Local Service Ads, SEM, and other lead aggregation platforms. The role involves developing strategies to drive revenue growth, managing a small team, and leveraging industry tools to connect marketing efforts directly to sales and operational results. The company values a results-driven approach and offers a supportive, growth-oriented environment.

Key Responsibilities

Lead the marketing function with a focus on digital lead generation: Google LSA, SEM, HomeAdvisor, Thumbtack, and other proven channels.
Drive 10x ROI on leads by optimizing spend, tracking results, and constantly improving close rates.
Build and manage a small team of students/interns for tactical execution, while focusing on strategy, growth, and leadership.
Leverage tools like ServiceTitan to connect marketing directly to operations and sales results.
Partner with leadership to double revenue again over the next two years.

Requirements

Proven success in marketing within home services, mechanical, electrical, plumbing, or similar trades.
Strong background in Google LSA, SEM, and digital funnels.
Experience working with a $20M+ home service company (or similar scale).
Management skills—able to lead a team, manage vendors, and partner closely with sales and operations.
Comfortable being measured by results and revenue impact.

Nice to Have

Experience in lead aggregation and digital marketing for home services or similar industries.
Familiarity with industry-specific tools like ServiceTitan.

Qualifications

Experience in digital marketing for home services or similar trades.
Management experience leading teams and managing vendors.
Ability to demonstrate results and revenue impact through marketing efforts.

Benefits & Perks

Leading base salary plus commission/bonuses tied to performance.
Full benefits: 80% paid for employees and dependents, multiple plans available.
Relocation support designed around the individual.
PTO starting at 3 weeks (negotiable).
Long-term career growth with a rapidly scaling company.

Working at GPAC

The company offers a fun, supportive culture with monthly team events, office celebrations, and a leadership team that values its people. It emphasizes growth, results, and building something significant in the home services industry.

Apply Now