Director of Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive annual marketing plan aligned with the Sports Commission's mission and vision.
• Oversee all digital marketing efforts including website, email campaigns, and social media.
• Manage media relations, press releases, and communication management.
• Create content and advertising campaigns to promote events, partnerships, and community impact.
• Lead the advancement of the Sports Commission's brand identity.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Oversee the Sports Commission's digital presence, including website management, email marketing, and social media strategy.
• Lead the creation of multimedia content (video & photography) that highlights events and venues.
• Manage digital advertising campaigns across various platforms and utilize analytics tools to track engagement, optimize performance, and report on ROI.
• Collaborate with event rights holders, local sports organizers, and tourism partners to develop and execute marketing strategies for hosted events.
• Deploy marketing strategies to assist event organizers with attendance building and drive ticket sales for events such as the Lou Groza Award, Palm Beach County Sports Hall of Fame, and Kids Fitness Festival.
• Serve as the primary media contact, develop and distribute press releases and newsletters, and build relationships with media outlets.
• Work closely with sponsors, partners, and community organizations to support sponsorship activation and fulfillment.
• Maintain and manage the company's website content, ensuring consistency with brand standards.

Requirements

• Bachelor's degree in marketing, Communications, Sports Management, Business, or a related field.
• 3-5 years of progressive experience in marketing, with a focus on sports marketing, destination marketing, or event promotion.
• Demonstrated success in developing and executing marketing campaigns that drive engagement and visibility.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives, presentations, and content.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passion for sports and a deep appreciation for the impact of marketing in the tourism and events industry.

Nice to Have

• Experience working with media outlets and managing media relations.
• Knowledge of website content management and digital advertising platforms.
• Experience in stakeholder engagement and partnership development.

Qualifications

• Bachelor's degree in relevant fields.