Director of Marketing D2C E-Commerce

About the Role

Key Responsibilities

• Responsible for hiring and managing approximately 10 marketing staff members dedicated to Fujifilm's D2C e-commerce business.
• Owns top line sales P&L responsibility for the ecommerce business.
• Develops ecommerce and digital marketing strategies, plans, and programs to drive business growth, revenue, and profitability.
• Owns the overall customer experience for the website, including site optimization, site merchandising, promotions, and third-party marketing.
• Works closely with the D2C e-commerce team to align marketing efforts with business objectives, defining, tracking, and optimizing marketing KPIs.
• Manages marketing budget, allocates resources effectively, and measures ROI of marketing initiatives.
• Develops and implements integrated marketing strategies and execution plans, both annually and up to 5 years, aligned with business goals.
• Leads strategic planning sessions with global, internal, and external stakeholders.
• Develops and documents processes for global marketing collaboration.
• Partners with the Research Manager to analyze the competitive landscape, identify trends, opportunities, and plan for growth.
• Collaborates with Digital Marketing, MarTech, and Merchandising teams to ensure successful campaign execution.
• Works with the software and MarTech teams on ecommerce features and improvements to support marketing initiatives.
• Identifies short-term and long-range issues affecting marketing effectiveness and recommends courses of action.
• Builds and maintains a strong brand identity and positioning within the retail photo space.
• Oversees product marketing team managing the online product assortment to grow revenue.
• Aligns on assortment launches, promotional calendars, markdowns, and pricing strategies with cross-functional teams.
• Collaborates with product development to create value propositions and go-to-market strategies.
• Develops product positioning, messaging, and launch plans to ensure successful product adoption.
• Analyzes sales trends, product performance, and upcoming campaigns to inform product assortment decisions.
• Oversees vendor and agency management, including budgets, RFPs, contracts, and performance monitoring.

Requirements

• Bachelor's degree or certification in marketing, design, or related disciplines; MBA preferred.
• 10+ years of experience in a fast-paced, highly competitive marketing environment in a managerial role.
• 3+ years of experience in purchasing, buying, or merchandising, preferably in ecommerce.
• Successful track record in senior marketing D2C e-commerce roles.
• Experience building and managing teams of 7 or more staff members.
• Demonstrated leadership across diverse functions and tasks with managerial skills.
• Experience working collaboratively within ecommerce and cross-departmentally to launch digital and omni-channel programs.
• Ability to develop multi-year and annual strategic plans with assumptions and forecasts.
• Strong online merchandising skills to optimize product presentation and sales.
• Experience presenting to Senior Leadership.
• Proficiency in project management, prioritization, delegation, and managing tight deadlines.
• Experience managing creative designers or agencies.
• Excellent written, verbal, and interpersonal communication skills.
• Strong understanding of ecommerce trends, analytics, and customer preferences.
• Experience leading SEO/SEM, digital advertising, email, social media campaigns.
• Experience optimizing landing pages and user funnels, including A/B testing.
• Data-driven decision-making skills with experience using analytics tools like Google Analytics.
• Working knowledge of ad serving tools.
• Proven ability to plan and manage budgets.
• Intermediate skills in Microsoft Excel and PowerPoint.
• Good understanding of graphic/image file formats and specifications.

Nice to Have

• Experience with photo or related personalized products in ecommerce or retail environments.
• Experience with Digital Asset Management and Product Information Management systems.
• Experience implementing or using MarTech tools.

Benefits & Perks

• $132,000 plus bonus, depending on experience.
• Medical, Dental, Vision insurance.
• Life Insurance.
• 401k retirement plan.
• Paid Time Off.