Director of Marketing, Dental Implants

About the Role

Key Responsibilities

• Develops portfolio growth strategy and marketing plans to achieve business objectives, monitoring performance to ensure outcomes are met
• Ensures commercial execution and coordination of growth plans across the Commercial Organization, especially field sales, strategic partners, and Key Opinion Leaders (KOLs)
• Defines the market segment and customer targets to drive portfolio growth with appropriate product messaging and assets to drive customer acquisition and loyalty
• Performs analysis of brand performance conducting customer research and market surveillance to inform decisions and strategy
• Delivers Executive Review and S&OP process of the Implants & Lab portfolio, in coordination with Sales, Operations, and FP&A, including financial forecasting
• Evaluates and leads channel plans to drive portfolio growth across the commercial organization
• Responsible for pricing and promotional strategies to maximize ROI and business impact
• Leads the Commercial Development team to develop and deliver product training to the sales organization and customers, ensuring sales enablement tools are appropriately provided
• Manages new product planning and execution to achieve incremental growth targets
• Provides direction and leadership to Brand Management, Commercial Development, Marketing Communications, Web/E-commerce, Social, and Analyst functions
• Develops the Education strategy and maintains KOL relationships to serve dentist needs and create unique experiences
• Establishes processes and metrics for marketing activities to ensure effectiveness and outcomes are achieved
• Partners with Global Business units to ensure proper product messaging, competitive positioning, and new product development to create differentiation

Requirements

• B.A. or B.S. required in Marketing or Business from an accredited university or college; advanced degree preferred
• A minimum of 10 years of marketing or related experience, with demonstrated people management experience
• Experience in team-based projects, new product development/management, brand development, EDM/social initiatives, web/e-commerce, and marketing communications
• Experience in the dental/medical device industry preferred
• Demonstrated success in positioning a new brand and new products within an established market
• Experience working in a fast-paced environment and delivering results with efficient use of resources
• Experience working with external suppliers such as advertising, research, and PR agencies
• Knowledge of strategic business planning, classical marketing methods, and industry competition
• Ability to supervise and forecast expenses for department or company needs
• Creative skills for printed materials, advertising, and presentations
• Knowledge of multi-media production, communication, and promotion techniques
• Knowledge of principles and processes involved in business and organizational planning, coordination, and execution
• Knowledge of policies and procedures related to managing organizational risk exposures
• Experience in healthcare preferred

Nice to Have

• Experience in healthcare industry

Qualifications

• Educational background in Marketing or Business (B.A. or B.S.)