Director of Marketing

About the Role

Key Responsibilities

• Provide leadership, direction, guidance, development, oversight, unit budget management, and policy formation for the Marketing unit.
• Recruit, train, and support other members of the Marketing team.
• Develop and implement a cohesive, data-informed marketing strategy that supports student enrollment, program awareness, and institutional branding across all campuses.
• Manage the college's brand identity and ensure consistent use across all communication channels, including print, digital, social media, video, and advertising.
• Oversee content creation and campaigns for student recruitment, academic programs, workforce development, continuing education, and special events.
• Partner with Academic Affairs, Student Success, Workforce Development, and College Advancement Divisions to support cross-functional marketing needs.
• Lead market research and data analysis efforts to understand target audiences, measure campaign effectiveness, and guide strategic decisions.
• Manage the college's website and digital presence, ensuring accessibility, user experience, and relevance of content.
• Serve as the primary point of contact for media relations and public communications as needed.
• Build and maintain relationships with local, regional, and national media outlets.
• Develop and manage marketing budgets, ensuring cost-effective campaign execution and resource allocation.
• Collaborate with campus departments to plan, promote, and support college-wide events such as open houses, commencement, community outreach, and donor or alumni events.
• Monitor higher education marketing trends and best practices to keep the college at the forefront of innovation.
• Perform other duties as assigned.

Requirements

• Bachelor's degree earned from a regionally accredited institution in Marketing, Communications, Public Relations, or related field.
• 7 years of progressively responsible marketing experience, including at least 3 years in a leadership or management role.
• Ability to establish and maintain effective positive working relationships with college executives, faculty, staff, students, media, community leaders, and other stakeholders.
• Effective communication skills, both written and verbal, including public speaking and presentations.
• Knowledge of customer service principles and practices applicable to higher education.
• Strong project management skills with the ability to plan, execute, and assess multi-channel marketing campaigns.
• Ability to develop long-term strategic plans while managing day-to-day operations.

Nice to Have

• Master's degree earned from a regionally accredited institution in Marketing, Communications, Public Relations, or related field.
• 7 years of marketing experience in higher education, preferably in a community college setting.

Qualifications

• Bachelor's degree in a relevant field
• 7 years of marketing experience with leadership responsibilities

Benefits & Perks

• Dental insurance
• Sick time
• 401(k) with match
• Thirteen paid annual holidays
• Annual and sick leave days
• Health and dental insurance
• Tuition discounts
• State employee discounts
• Retirement package from the state of Tennessee