Director of Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to support the company's business goals and objectives.
• Lead the creation and execution of multi-channel marketing campaigns, including digital, print, events, and social media.
• Oversee the development of marketing materials, including brochures, presentations, proposals, website content, and press releases.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Collaborate with the business development team to support proposal development and capture efforts.
• Manage the company's online presence, including website maintenance and social media engagement.
• Measure and report on the effectiveness of marketing campaigns, using data and analytics to inform decision-making.
• Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Mentor and develop the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
• Develop communications materials to include internal communications, press releases, social media content, and other client communication responses.
• Develop and maintain relationships with media outlets.

Requirements

• 7+ years of experience in marketing and/or communications, with a focus on government contracting or B2B services.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, including SEO, SEM, content marketing, and social media.
• Excellent written and verbal communication skills.
• Proficient in marketing analytics and reporting tools.
• Ability to think strategically and creatively, while also paying attention to detail.
• Strong leadership and team management skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).
• Ability to apply common sense understanding to carry out detailed instructions and to deal with problems involving several variables.
• Office-based work environment, ability to sit for extended periods.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).