Director of Marketing, Growth, New York

Wayground

New York, NY

Full Time

Director

180k-225k

3 days ago

Job Description

About the Role

Wayground is a global learning platform on a mission to help teachers motivate every student in the world. Our customers span K-12, higher education, and corporate settings. Every month, Wayground is used by more than 75 million monthly active users in over 100 countries. In the U.S. alone, Wayground is used in over 90% of K-12 schools. We are a high-growth, profitable SaaS company backed by leading venture investors, including Tiger Global, GSV, Nexus Venture Partners, and others. This leader will own Wayground's awareness strategy across teacher and administrator audiences (new, existing, and churned). They will be responsible for ensuring the brand is visible, relevant, and trusted by educators. Their remit will include user-generated content, social media channels, and performance marketing. The ideal candidate is both analytical and creative, with a strong process orientation and the ability to balance storytelling with measurable growth outcomes.

Key Responsibilities

Develop and execute the strategy to increase awareness and engagement among target educator and administrator segments.
Define awareness KPIs (reach, impressions, engagement, SOV, brand lift, share of voice).
Segment audiences (new, existing, churned) and tailor awareness approaches accordingly.
Build scalable programs to source, curate, and amplify authentic teacher/admin content (e.g., testimonials, classroom use cases, reviews).
Establish processes for content quality control, rights management, and repurposing.
Own and grow the brand's social accounts (organic + paid integration).
Establish a content calendar that aligns with campaigns and product launches.
Drive engagement metrics and follower growth, and monitor competitor strategies.
Oversee paid spend across channels (Meta, Google, LinkedIn, programmatic).
Manage budgets and ensure campaigns deliver ROI on awareness and lead generation.
Partner with analytics to test, measure, and optimize campaigns.
Create reporting frameworks for awareness and acquisition, surfacing insights for the executive team.
Implement repeatable campaign processes (briefing, execution, measurement).
Drive test-and-learn culture across awareness channels.

Requirements

8-12 years of marketing experience, with at least 3-5 years in a leadership role.
Strong background in performance marketing, social media, or brand building.
Data-driven: comfort with campaign analytics, attribution, and awareness measurement.
Experience in B2C, education, or mission-driven sectors is a plus.
Process-builder with the ability to scale programs in a resource-efficient way.
Location: On-site 4 days per week; must be located in New York, USA.

Nice to Have

Experience in education sector or with mission-driven organizations.
Experience with digital marketing tools and analytics platforms.

Qualifications

Educational background is not explicitly specified but implied to be relevant to senior marketing roles.

Benefits & Perks

Healthcare coverage for you and your dependents.
Competitive compensation.
On-site presence 4 days/week, flexible PTO, hybrid work options.
Additional health, financial, and professional development benefits.

Working at Wayground

Wayground is committed to creating engaging experiences for educators worldwide and values diversity as key to its success. It is an equal opportunity employer fostering a high-growth, innovative environment.

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