Director of Marketing, Growth Strategy & Brand

Aramark

Philadelphia, PA

Full Time

Director

4 days ago

Job Description

About the Role

Reporting to the Vice President of Growth, the Director of Marketing, Growth Strategy & Brand helps define and elevate the company's brand in the market. A key member of the Aramark SeniorLIFE+ growth team, responsible for crafting go-to-market strategies, building brand awareness, and positioning the business for long-term success. This role has leadership responsibility for the Sales Enablement Manager position and involves strategic marketing, brand positioning, and enterprise collaboration to drive growth and operational efficiency.

Key Responsibilities

Develop and execute a marketing strategy that aligns with business goals and growth priorities, directing the Growth Enablement Manager in integrating sales enablement, content strategy, and competitive intelligence into brand positioning.
Define brand positioning, messaging, and value propositions that differentiate the company in the market.
Lead initiatives to build brand awareness through digital campaigns, PR, events, and strategic partnerships, while overseeing thought leadership, social media, and industry conference presence.
Direct the development and management of client-facing content and creative assets that elevate brand visibility and engagement and support the sales force.
Collaborate with Operational Excellence and Sales to launch new offerings and enter new markets, providing oversight to sales enablement frameworks, proposal support, and pursuit strategies.
Own the development of marketing plans for product launches, including messaging, content, and channel strategy.
Work closely with enterprise teams and shared services to align marketing efforts with broader organizational goals.
Leverage best practices, tools, and resources from other lines of business to enhance campaign effectiveness and operational efficiency.
Establish KPIs and track the effectiveness of brand and awareness campaigns, monitoring sales content performance, lead qualification impact, and ROI on enablement investments.
Use data and customer insights to refine strategies and improve marketing ROI.

Requirements

12+ years of experience in marketing, with a focus on brand strategy, positioning, and growth enablement.
At least 5 years in a leadership role.
Demonstrated success in building and executing brand strategies and market presence in high-growth or transformation environments.
Exceptional storytelling, executive communication, and presentation skills.
Ability to influence senior decision-makers and external stakeholders.
Expertise in go-to-market strategy, including positioning, messaging, and integrated campaign execution across digital, PR, and event channels.
Highly effective at working in fast-paced, matrixed organizations, balancing enterprise and line-of-business needs.
Willingness to travel 30-75% as required.

Working at Aramark

Our Mission is rooted in service and united by our purpose to do great things for each other, our partners, our communities, and our planet. We believe in equal employment opportunity and fostering an inclusive environment where every employee can participate fully. At Aramark, we serve millions daily through food and facilities services across 15 countries, and we focus on developing talents, fueling passions, and empowering professional growth to help employees reach their full potential.

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