Director of Marketing (In-House E-Commerce)

About the Role

Key Responsibilities

• Own and optimize the full customer journey—from acquisition to retention.
• Plan, execute, and A/B test paid campaigns on Meta, Google, TikTok, LinkedIn, etc.
• Manage and evolve Klaviyo email/SMS flows and campaigns.
• Drive Conversion Rate Optimization (CRO) across landing pages, product pages, and checkout processes.
• Manage the marketing budget, reporting, and forecasting (CAC, LTV, ROAS, etc.).
• Oversee and improve creative for ads, emails, and site content.
• Manage outside vendors and build an internal team as needed.
• Support launches of new brands and product lines.

Requirements

• 5+ years of e-commerce/DTC marketing experience.
• Proven success scaling a business from approximately $5MM to $10MM+.
• Expertise in paid advertising and Klaviyo.
• Strong skills in marketing analytics, KPIs, and budgeting.
• Familiarity with tools like GA4, GTM, Zapier, and other integrations.
• Experience managing people or vendors.
• Ability to work full-time in the La Habra, CA office.

Nice to Have

• Experience with performance marketing and creative campaign development.
• Knowledge of e-commerce growth strategies and systems building.

Qualifications

• Experience in e-commerce or direct-to-consumer marketing.
• Success in scaling brands and managing marketing campaigns.

Benefits & Perks

• $120,000-$160,000+ base salary, depending on experience.
• Performance-based bonus opportunities.
• Long-term growth into a CMO-level role.
• Your own metal business cards.
• Health benefits and PTO.
• Annual Profit Sharing Incentive.
• Fun, collaborative, fast-paced work environment.