Director of Marketing - Maryland

About the Role

Key Responsibilities

• Responsible for data-driven decision-making regarding advertising efforts for Special Events, Promotions, Entertainment, and Food & Beverage.
• Organizes all marketing efforts for Food & Beverage and Entertainment to drive retail revenues, with on-site activations, festivals, and other events as assigned.
• Effectively communicate, measure, and report the effectiveness of each program.
• Assist in the development of the property's annual strategic advertising and media plan across mediums including but not limited to traditional, print, broadcast, display, paid search, social media, SEO and SEM.
• Oversee media buys across all channels, challenging peers and outside agencies to test new ideas and measure campaign effectiveness.
• Be a business leader in the development of concepts for advertising and promotional campaigns for Live! Casino and Hotel.
• Manage the budget by tracking expenditures, accruals, reporting, forecast, and invoicing.
• Partner with Financial, Business, and Analysis teams to identify trends, opportunities, brand tracking, research, and performance reporting.
• Meet with external account executives regarding advertising opportunities and monitor performance adjustments based on local competition.
• Build relationships and meet with other department directors and managers as necessary.
• Plan, evaluate, and execute marketing initiatives.
• Manage staff development, including accountability, training, and performance evaluation. Coach and mentor team members.

Requirements

• Bachelor's degree in business administration, advertising, marketing, communications or related field preferred or equivalent work experience.
• At least five years of experience in the casino, entertainment/hospitality or consumer retail industry.
• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform duties under frequent time pressures in an interruptive environment.
• Ability to work in an environment where smoking is allowed.
• Ability to be exposed to alcohol, smoke, bright lights, and noise.
• Ability to walk up and down stairs to the Casino floor.
• Strong written and oral communication skills.
• Strong interpersonal and collaborative skills.
• Strong financial and budgeting skills.
• Commitment and ability to work on flexible shifts, including weekends and nights, and long hours.

Nice to Have

• Experience with media planning and buying across multiple channels.
• Experience in the hospitality or entertainment industry.

Benefits & Perks

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents.
• Free Basic Life Insurance.
• Free Short Term & Long-Term Disability.
• Generous retirement savings options.
• Paid Time Off.
• Tuition Reimbursement.
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only).
• Training and pathways for career growth.
• Robust Rewards & Recognition Programs.
• Annual Merit Based Pay Increases.
• Discretionary Performance Bonuses and Service Bonuses.
• Free parking.
• Free food and discounted meals.
• Live! Hotel, Food & Beverage, and Entertainment Discounts.