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DIRECTOR OF MARKETING - WAFF

Gray TV

Huntsville, AL
Full Time
Director
about 1 month ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering digital marketing strategies with advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. WAFF is the dominant television and digital media station in the Tennessee Valley, serving North Alabama for over 70 years as the most trusted source for news and weather. Huntsville offers opportunities for career growth with its affordable living, outdoor adventures, and proximity to major cities.

Key Responsibilities

  • Develop and execute the annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital, and live events.
  • Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens.
  • Showcase exceptional video production skills.
  • Oversee a daily lifestyle program.
  • Exhibit a high level of organization and time management to ensure the timely delivery of projects.
  • Work closely with the General Manager and all station managers.

Requirements

  • College Degree / 5 years minimum in the marketing field.
  • Proficient with Adobe Creative Cloud, primarily Premiere Pro, After Effects, Photoshop, and Illu.
  • Ability to operate a camera, write scripts, and edit video.
  • Ability to effectively manage multiple projects while meeting deliverable deadlines.
  • Effective communication skills and ability to foster a positive work environment by leading and teaching a staff of marketing producers.
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Job Details

Posted AtMay 14, 2025
Job CategoryMarketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceDirector

About Gray TV

Website

gray.tv

Company Size

5001-10000 employees

Location

Huntsville, AL

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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