Director of Media and Strategy Management, THV

About the Role

Key Responsibilities

• Provide direction and guidance to project teams to execute larger media projects, initiatives and/or programs, including negotiations with internal and external parties.
• Serve in an advisory role to management to provide direction and guidance to project teams to execute BU specific media projects, initiatives and/or programs over several audiences and/or regions.
• Develop short-term and long-term media projects and activities with accountability for successful completion of all project deliverables.
• Enhance the digital marketing team's effectiveness and deliver a comprehensive approach to media planning and strategy.
• Lead the utilization of a measurement framework that ties directly to Media & Marketing Strategy to the assigned BU, leveraging the framework for maximum impact and efficiency.
• Manage audience sizing/quality, targeting models, campaign measurement and optimization.
• Facilitate formal planning processes and communication cadence with finance, business, and marketing stakeholders including live meetings, quarterly business reviews (QBRs), dashboards, and other mechanisms.
• Identify and evaluate complex media process improvements and/or course correction opportunities, creating standards for media operations and managing financial tracking for media investments.
• Analyze, formulate, and synthesize recommendations to senior leadership.
• Identify and recommend media process improvements, including evaluations of new systems and procedures.

Requirements

• Bachelor's Degree required.
• Experience working in Lifesciences or media agency focused in healthcare preferred.
• 10+ years of experience.
• Proven expertise in Microsoft Office Suite and related systems and/or tools.
• Proven successful project management skills.
• Excellent documentation, communication, and interpersonal relationship skills, including negotiating and relationship management skills.
• Recognized as an expert in own sub-function(s) and/or area(s) within the organization with broad-based advanced knowledge.
• Expert understanding of media procedures, planning, buying, agency management, digital marketing, and digital media.
• Expert understanding of marketing concepts, media processes, and related systems.
• Expert knowledge of financial mechanisms related to media buys.
• Demonstrated ability to direct teams, provide coaching and feedback, and handle employee actions including hire/fire authority.
• Ability to develop and integrate metrics demonstrating the value of media buys.
• Ability to manage competing priorities in a fast-paced environment.
• Ability to interact professionally across organizational levels.

Nice to Have

• Experience in Lifesciences or healthcare media agencies.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Competitive salaries and performance-based incentives.
• A wide variety of benefits programs addressing diverse individual needs of employees and their families.
• For California, the base pay range is $156,000 to $221,000 depending on qualifications and experience.