Director of Performance Marketing

Emler Swim School

Dallas, TX

Full Time

Director

125k-150k

13 days ago

Job Description

About the Role

Emler Swim School, along with Partner brands offering swim and gymnastics programs, is hiring a Director of Performance Marketing at our main office located in Dallas, Texas, to support 67 locations (and growing!). The Director of Performance Media is responsible for leading all paid and organic digital media strategies to drive qualified leads and enrollments for Emler Swim & Gym schools across the US. This role will focus on maximizing ROAS and scaling customer acquisition efforts by developing, executing, and optimizing high-impact campaigns across key platforms including Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), YouTube, and TikTok.

Key Responsibilities

Develop and implement comprehensive, data-driven paid media strategies to achieve aggressive growth and ROI targets.
Lead all Google Ads initiatives, including Search, Display, and Performance Max, managing keyword strategies, ad copy, and bidding optimization.
Oversee all paid social campaigns on Facebook and Instagram, developing audience targeting strategies and advising on creative best practices.
Provide strategic direction and hands-on guidance for paid campaigns on YouTube Ads and TikTok Ads, ensuring a cohesive media mix.
Work closely with content and SEO teams to develop strategies for organic traffic growth, including keyword research and technical SEO recommendations.
Continuously monitor and analyze digital marketing strategies of top competitors to identify opportunities and differentiate campaigns.
Use analytics tools like Google Analytics 4 (GA4) and ListenLayer to track campaign performance, understand customer journey, and provide actionable insights.
Collaborate with the broader tech ecosystem, including WordPress, HubSpot, and marketing automation tools, to ensure seamless integration and optimization.

Requirements

Proven experience (5+ years) in a performance marketing role, with a strong focus on paid media.
Demonstrated success in managing and scaling paid campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook & Instagram).
Deep, hands-on knowledge of Google Ads tools and best practices.
Strong analytical skills with a focus on ROI and measurable results.
Experience with analytics platforms like Google Analytics 4 (GA4) and marketing automation systems such as HubSpot.
Exceptional communication and leadership skills.
Minimum BS/BA in Marketing, Business, or a related field, or equivalent work experience.
Experience with YouTube, TikTok, Bing Ads, and advanced GA4 features is preferred.

Nice to Have

Experience within a multi-unit consumer services business.
Experience working in a private equity-owned or fast-paced, growth-focused organization.
Experience with Optmyzer, ListenLayer, and advanced GA4 features.
Previous agency experience.