Director of Product Marketing

About the Role

Key Responsibilities

• Develop and execute strategic product marketing plans.
• Own Wallarm's product positioning, messaging, and differentiation across market segments.
• Lead the creation and implementation of comprehensive go-to-market strategies for new products, features, and updates.
• Shape the company's thought leadership and storytelling to align with market trends and customer needs.
• Oversee the creation of high-quality marketing assets, including datasheets, whitepapers, blog posts, and customer success stories.
• Partner with demand generation and sales teams to develop impactful campaigns that resonate with key personas.
• Ensure product launches are executed successfully, with all supporting materials delivered on time and aligned to strategy.
• Develop robust sales enablement materials, including competitive analyses, playbooks, and training sessions.
• Collaborate with sales leadership to ensure teams are equipped to effectively position and sell Wallarm's solutions.
• Deliver presentations and updates to internal teams to ensure alignment across the organization.
• Serve as a key voice in customer and prospect conversations to gather insights and validate positioning.
• Build relationships with key customers to develop testimonials, case studies, and peer review content.
• Advocate for customer engagement through targeted outreach, newsletters, and events.

Requirements

• Extensive product marketing experience, especially in a leadership role.
• Deep expertise in cybersecurity markets, including AppSec, WAAP, and API Security.
• Proven ability to translate complex technical concepts into compelling marketing narratives.
• Demonstrated success in leading go-to-market strategies and driving measurable outcomes.
• Strong leadership skills with the ability to mentor and manage high-performing teams.
• Exceptional communication and presentation skills, tailored for technical and executive audiences.
• A strategic mindset with a hands-on, results-driven approach to execution.
• Willingness to travel up to 25%.

Nice to Have

• Experience in video production or multimedia content creation.

Benefits & Perks

• Ability to work on a product that makes the Internet safer
• Remote work and flexible working hours
• Competitive salary and bonuses
• Paid days off
• Medical insurance
• Working equipment
• Professional development and career growth