Director of Product Marketing

The Predictive Index

Westwood, MA

Full Time

Director

165k-180k

about 2 months ago

Job Description

About the Role

The Predictive Index—the talent optimization leader—is an award-winning best place to work (Inc., Glassdoor, Boston Business Journal, The Boston Globe). Our mission is “Better work, Better world,” and we take great pride in PI's power to supercharge workplace relationships and culture to achieve the unthinkable. We're our own best case study! You'll be working toward a mission that inspires you, and you'll be surrounded by fun, smart, driven people day in and day out. There are more than 8,000 companies trusting PI to help them hire top talent, design winning teams, and develop leaders at every level. The Predictive Index is a place where diverse backgrounds, experiences, and perspectives are valued and celebrated, fostering an inclusive environment where every member is respected and welcomed.

Key Responsibilities

Own the strategic positioning and value proposition of our products — develop clear, compelling messaging frameworks that can be leveraged by different stakeholders.
Develop and maintain strong buyer personas, competitive analysis, and customer insights that inform both product and marketing strategies.
Partner with Product Management to influence roadmap decisions and ensure alignment between product development and customer needs through continuous discovery.
Act as the voice of the customer and market, championing insights across the organization.
Lead a high-performing, highly-engaged team of passionate product marketers & customer marketing professionals.
Synthesize and promote your team's work — proactively sharing PMM's strategy and its impact in our GTM efforts.
Own the GTM of our product and feature launches — working alongside our release management efforts to bring new capabilities to market with clarity and impact.
Collaborate with Sales and Revenue Operations to develop sales enablement tools (e.g., pitch decks, battlecards, objection handling guides) and train teams on messaging.
Work closely with the Demand Generation and Brand teams to align campaigns and content with product value propositions.
Serve as a strategic partner in positioning the company in external communications, thought leadership, and analyst relations.
Establish core product marketing KPIs (adoption, win/loss, engagement with enablement materials, etc.) and continuously optimize based on performance.
Mature and scale the department by establishing best practices, processes, and scalable frameworks for the team.

Requirements

7+ years of product marketing experience, ideally in HR Tech or B2B SaaS.
Curious, analytical, and customer-obsessed, with a desire to make a tangible business impact.
Proven success launching and scaling software products in competitive markets.
Deep understanding of B2B buyer behavior, GTM frameworks, and sales cycles.
A strong communicator, storyteller, and advocate — both internally and externally.
Excellent collaboration skills and a track record of working effectively in a highly cross-functional environment.
Comfortable operating at both strategic and tactical levels — owning the plan and executing it.
A test-and-learn mindset with an eye for data-driven decision-making.
Experience managing and mentoring team members.

Nice to Have

Experience in HR Tech or B2B SaaS industries.

Qualifications

Relevant professional experience in product marketing (7+ years).

Benefits & Perks

Salary range of $165,000 - $180,000 annually, influenced by experience and location.
Eligible for 401k and a generous benefits package including unlimited PTO.
Flexible work environment allowing for work at headquarters, remote, or a mix of both.

Working at The Predictive Index

At The Predictive Index, we value flexibility, teamwork, honesty, reliability, energy, action, drive, and scope. We foster an inclusive environment that celebrates diversity and encourages underrepresented backgrounds to apply. Our core values are embodied in our framework called THREADS, emphasizing collaboration, integrity, dependability, balanced energy, initiative, ownership, and focus.

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