Director of Product Marketing

About the Role

Key Responsibilities

• Develop and evolve product marketing strategies that articulate differentiated positioning and value for each product line and target persona.
• Craft messaging frameworks that connect product capabilities to customer needs across all channels and stages of the journey.
• Lead product and feature launches across all market segments, coordinating with Sales, Product, and Enablement teams.
• Drive pipeline acceleration and win-rate improvements through strategic enablement and market-specific activation.
• Collaborate with Product to support win/loss analysis, voice-of-customer research, and competitive intelligence to validate market fit and inform messaging.
• Develop high-impact content such as demos, case studies, webinars, battlecards, and whitepapers to support awareness and sales.
• Equip go-to-market teams with actionable tools and messaging to enhance performance at every sales stage.
• Partner with Product, UX, Marketing, and Customer Success teams to influence roadmap and align go-to-market efforts.
• Lead and scale a team aligned to product lines/features while remaining hands-on in delivering key assets and strategies.
• Define and track product marketing KPIs such as pipeline, win rates, feature adoption, and retention, using insights to optimize strategies.
• Apply AI tools and emerging technologies to enhance efficiency, surface insights, and automate repeatable go-to-market processes.

Requirements

• 10+ years of B2B SaaS marketing experience, with 5+ years leading product marketing strategy in fast-paced or high-growth environments.
• Demonstrated success launching products and driving measurable ARR impact.
• Strong strategic positioning and storytelling skills, especially translating technical features into business value.
• Adept at executive communication and influencing cross-functional stakeholders.
• Proven ability to lead cross-functional GTM efforts and produce hands-on deliverables.
• Proficiency with competitive intelligence, enablement tools, customer feedback platforms, and marketing automation systems.
• Experience with vertical SaaS or field-service-adjacent markets is highly desired but not required.
• Strong understanding of SaaS, AI, and emerging technologies relevant to product marketing.

Nice to Have

• Practical experience with AI tools and emerging technologies to enhance marketing efficiency and insights.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience in SaaS marketing is required.

Benefits & Perks

• Comprehensive benefits including medical, dental, and health insurance, with eligibility the first of the next month following hire.
• 401(k) plan with eligibility at 90 days.
• Discretionary Time Off.
• One-time $500 New Hire Stipend for home office updates.
• $50/monthly stipend for personal wellness.
• $50/monthly stipend for internet expenses.