Director of Product Marketing

Vaco

Bradenton, FL

Full Time

Director

24 days ago

Job Description

About the Role

The Director of Product Marketing is responsible for developing and executing marketing strategies to promote products and solutions within the healthcare SaaS industry. This role involves collaborating with cross-functional teams, engaging with stakeholders, and staying current on market trends to drive product adoption and growth. The position is remote in the US, with a preference for candidates in eastern and central time zones, and requires travel to US-based office locations approximately 20-25% of the time.

Key Responsibilities

Own customer personas and buyer journey, identifying successful customer segments and creating strategies for growth within them.
Develop messaging and content that clearly articulates the value proposition of products and solutions.
Collaborate with product management to communicate the product roadmap, translating technical features into themes and benefits that drive adoption.
Create compelling content such as product videos, case studies, webinars, and other collateral.
Develop and support campaigns that expand customer base and engagement; analyze performance data to drive iterative improvements.
Partner with digital marketing to manage social media.
Support public relations and analyst relations programs, including media outreach and analyst briefings.
Participate in industry events.
Engage with agencies and freelancers for content, copy, graphics, and video/animation as needed.
Stay current on competitive data and market trends, providing guidance to sales and product teams on differentiation.
Acquire Voice of Customer insights through meaningful interactions with clients.
Build strong relationships with stakeholders across product, sales, and executive leadership.
Maintain resource folders, ensuring content is accurate and up to date.
Support management of marketing calendars, including conference, content, social media, PR, and campaign schedules.

Requirements

Minimum 10 years of professional marketing and/or product experience, with 5+ years in healthcare.
Bachelor's degree required.
SaaS marketing experience.
Proven experience bringing new products to market.
Ability to engage key opinion leaders and adjust strategies based on customer feedback and emerging trends.
Strong background in customer segmentation, competitive analysis, product development, and commercialization.
Experience leading cross-functional teams and collaborating across departments.
CRM and marketing automation tools experience.