Director of Product Marketing

Youscience

American Fork, UT

Full Time

Director

147k-184k

about 1 month ago

Job Description

About the Role

The Director of Product Marketing will lead the end-to-end product marketing strategy for YouScience's flagship Brightpath platform. This role involves owning market understanding, competitive positioning, go-to-market execution, and sales enablement to ensure the products reach students, educators, and adults, delivering measurable impact. It is a high-visibility, strategic, and hands-on leadership position that collaborates with Product Management, Revenue, and Marketing teams to craft narratives, drive adoption, and foster growth.

Key Responsibilities

Lead GTM strategy by partnering with Product and Revenue teams to develop and execute launch plans, campaigns, and enablement activities that accelerate product adoption and market share.
Own product positioning to ensure products resonate with target audiences, emphasizing clear value propositions across buyer personas and lifecycle stages.
Drive storytelling by translating product features and benefits into compelling stories, case studies, and use cases that connect with customer needs.
Activate customer research and voice-of-customer programs, including managing the Customer Advisory Board, Win/Loss analysis, and influencer briefings.
Enable the sales team by delivering persona-based training, messaging guides, and competitive intelligence to help sellers engage prospects confidently.
Lead competitive analysis by monitoring market trends and competitor activities to refine differentiation strategies.
Influence product strategy by providing market insights, customer feedback, and pricing/packaging recommendations to guide product roadmaps.
Establish best practices by building scalable frameworks and repeatable processes for product marketing at YouScience.
Manage product launches by coordinating communication of product feature updates and new releases.

Requirements

5-10 years of experience in Product Marketing for SaaS, software, or technology products.
Proven ability to drive adoption, usage, and measurable impact for owned products.
Strategic thinking with the ability to execute tactically.
Strong storytelling, writing, and presentation skills.
Experience with GTM strategy development and execution.
Ability to build cross-functional relationships and influence without authority.
Strong analytical skills to guide decisions based on data and market insights.
Comfort operating in ambiguity and fast-changing environments.
Experience in education technology marketing is a plus.

Nice to Have

Experience with education technology marketing.

Qualifications

Educational background is not explicitly specified, but experience in SaaS or technology product marketing is required.

Benefits & Perks

Medical, dental, and vision benefits.
401(k) retirement plan.
15 PTO days.
20+ paid holidays, including the first week of July and winter break.
Partial internet and cell reimbursement.
Paid parental leave.
Community service opportunities.
Flexibility to work remotely.
Ongoing learning and career development support.

Working at Youscience

Mission-driven, collaborative culture rooted in core values such as empowering others, performing as a cohesive team, leadership, continuous growth, making a positive impact, showing respect, and recognizing that life is bigger than work.

Apply Now