Director of Product Marketing

About the Role

Key Responsibilities

• Become a subject matter expert in Securiti's AI-powered data security, privacy, and governance solutions, with an in-depth understanding of market trends, competitive landscape, and customer pain points.
• Conduct in-depth market research and competitive analysis to identify opportunities for differentiation and growth.
• Define and refine product positioning, messaging, and value propositions that resonate with target audiences, including CISOs, data security architects, privacy officers, and IT leaders.
• Develop and maintain buyer personas and ideal customer profiles.
• Lead and execute cross-functional product and feature launches, collaborating closely with product management, sales, demand generation, and customer success teams.
• Develop comprehensive go-to-market plans, including launch strategies, content requirements, and sales enablement initiatives.
• Drive awareness and lead generation through compelling content and campaigns.
• Create high-impact marketing collateral, including datasheets, whitepapers, solution briefs, presentations, website copy, blog posts, case studies, testimonials, and user stories.
• Translate complex technical capabilities and AI concepts into clear, concise, and compelling value-driven narratives for both technical and business audiences.
• Partner with content marketing and SEO teams to produce optimized content that drives product awareness and engagement.
• Develop and deliver sales enablement materials, tools, and training programs to empower the sales team.
• Support sales calls and customer engagements as a product expert.
• Act as the voice of the customer, gathering feedback to inform product development and marketing strategies.
• Collaborate with customer success to develop customer advocacy programs, including case studies and testimonials.
• Support analyst relations activities, briefings, and engagements for industry reports.

Requirements

• 12+ years of progressive experience in product marketing, preferably in the B2B data, cloud, or AI security space.
• Demonstrated success in defining and executing go-to-market strategies and launching new products/features.
• Proven ability to manage multiple projects in a fast-paced environment with excellent attention to detail and organizational skills.
• Deep understanding of cybersecurity concepts and the challenges enterprises face with data security and compliance.
• Exceptional written and verbal communication, presentation, and storytelling skills.
• Proven ability to translate complex technical concepts into clear, compelling, and benefit-oriented messaging.
• Strong analytical skills with a data-driven approach to decision-making, including experience with market research and competitive analysis.
• Excellent cross-functional collaboration and project management skills, with the ability to manage multiple priorities.
• Experience with marketing automation tools, CRM systems (e.g., Salesforce), and content management systems is a plus.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree is a plus.

Nice to Have

• Experience with marketing automation tools, CRM systems (e.g., Salesforce), and content management systems.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Master's degree is a plus.

Benefits & Perks

• Competitive salary, benefits, and equity package.
• Healthcare coverage.
• Paid time off (PTO).