Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drive the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring revenue and booking objectives are exceeded.
• Develop and execute market and sales introduction strategies for new products to surpass initial targets.
• Develop and maintain regional and national reference sites, ensuring they are prepared to promote and provide references for solutions, with well-defined and organized utilization processes.
• Collaborate closely with MI sales leaders to ensure sales teams have the necessary tools, subject matter expertise, and demonstration support to succeed.
• Maintain high market interest and lead generation through effective promotional messaging and activities, working with marketing communications and sales leadership.
• Work with training managers to ensure sales teams are prepared to execute go-to-market strategies and exceed goals.
• Coordinate with marketing communications to plan, align, and execute trade shows that promote the product portfolio.
• Develop a market-facing communications strategy utilizing e-communications, web, symposiums, customer profiles, webinars, and society activities, ensuring visibility and alignment with sales and other departments.
• Work with sales leadership and marketing to ensure inside sales campaigns are effective, targeted, and measured.
• Support the RFP team as a subject matter expert, ensuring responses are complete, accurate, and compelling.
• Collaborate with the demo team to keep the demonstration environment current and effective.
• Provide competitive feedback, market intelligence, and product needs to the product management team, ensuring product roadmaps align with market and customer needs.
• Coordinate with other marketing directors to ensure consistency in approach and messaging.
• Ensure compliance with all applicable FDA, ISO 13485, and other relevant regulations and standards.
• Participate in corporate activities, foster a collaborative team environment, and promote employee development.
• Maintain ongoing, transparent communication across the organization and adhere to position competencies.

Requirements

• BA/BS/MA degree with 8+ years of progressive experience in Healthcare or Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience supporting or managing teams in Enterprise Imaging.
• Broad expertise in marketing, sales, strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement and creating business impact.
• Strong cross-functional collaboration and organizational skills to manage multiple priorities and direct reports.
• Problem-solving, strategic, and tactical analysis skills.
• Customer-oriented mindset with the ability to communicate effectively with diverse individuals.
• Strong presentation, written, and oral communication skills.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Effective time management and proactive communication skills.
• Ability to drive action plans with both direct and indirect authority, meeting deadlines and deliverables.

Nice to Have

• Experience with healthcare solutions and medical device regulatory requirements.
• Experience working in a global or international environment.
• Knowledge of ultrasound, VNA, enterprise viewer, or ancillary imaging products.

Qualifications

• Educational background including BA/BS/MA degree.

Benefits & Perks

• Remote work flexibility.
• Opportunity to work within a leading healthcare solutions company.
• Engagement in innovative healthcare and imaging markets.
• Potential for career growth within a global organization.