Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring revenue and booking targets are exceeded.
• Develops and executes market and sales introduction strategies for new products to surpass initial targets.
• Maintains regional and national reference sites, ensuring they are prepared to promote and provide references for solutions, with well-defined utilization processes.
• Collaborates closely with MI sales leaders to provide sales tools, subject matter expertise, and demonstration support.
• Maintains high market interest and lead generation through effective promotional messaging and activities, working with marketing communications and sales teams.
• Works with training managers to ensure sales teams are prepared to execute go-to-market strategies and meet goals.
• Coordinates with marketing communications to plan and execute trade shows aligned with strategic goals.
• Develops external communication strategies via e-communications, web, webinars, symposiums, customer profiles, and society activities, ensuring visibility and alignment.
• Works with sales leadership and marketing to ensure effective inside sales campaigns, targeting priorities and measuring success.
• Supports the RFP team as a subject matter expert, ensuring quality and effectiveness of responses.
• Collaborates with the demo team to keep demonstration environments current and effective.
• Provides competitive feedback, market intelligence, and product needs input to product management, supporting product roadmaps aligned with market and customer needs.
• Ensures compliance with FDA, ISO 13485, and other applicable regulations and standards.
• Participates in corporate activities and fosters a collaborative team environment, promoting employee development and transparent communication.

Requirements

• BA/BS/MA degree with 8+ years of progressive experience in Healthcare or Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience supporting or managing teams in Enterprise Imaging.
• Broad expertise in marketing, sales strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement and creating business impact.
• Strong cross-functional collaboration skills and ability to manage multiple priorities and direct reports.
• Excellent problem-solving, strategic, and tactical analysis skills.
• Strong customer orientation and results-driven mindset.
• Effective communication skills—presentation, written, and oral.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Good judgment, interpersonal skills, and ability to communicate with diverse individuals.
• Effective time management and proactive communication skills.
• Ability to drive action plans and execute within established timeframes.

Nice to Have

• Experience with healthcare imaging solutions and regulatory requirements.
• Experience working in a remote or international environment.
• Knowledge of medical device regulatory standards and vendor credentialing processes.

Qualifications

• Educational background: BA/BS/MA in relevant field.

Benefits & Perks

• Not explicitly specified in the description.