Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring revenue and booking objectives are exceeded.
• Develops and drives the market and sales introduction strategy for new products, ensuring initial targets are surpassed.
• Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide references for solutions, with well-defined and organized utilization processes.
• Collaborates closely with MI sales leaders to ensure sales teams have the necessary selling tools, subject matter expertise, and demonstration support.
• Maintains high market interest and lead generation through effective promotional messaging and activities, in collaboration with marketing communications and sales leadership.
• Works with training managers to ensure sales teams are prepared to execute the go-to-market strategy and exceed goals.
• Coordinates with marketing communications to plan, align, and execute trade shows that promote the product portfolio.
• Develops a market-facing communications strategy for external messaging via e-communications, web, symposiums, customer profiles, webinars, and society activities, ensuring visibility and alignment with sales and other departments.
• Works with sales leadership and marketing communications to ensure effective, targeted inside sales campaigns with measurable results.
• Supports the RFP team as a subject matter expert, ensuring RFP responses are complete, accurate, and compelling.
• Collaborates with the demo team to keep the demonstration environment current and effective.
• Provides competitive feedback, market intelligence, and product needs input to the product management team, ensuring product roadmaps align with market and customer needs.
• Ensures compliance with FDA, ISO 13485, and other applicable regulations and standards.
• Supports vendor credentialing processes for hospital and facility access.

Requirements

• BA/BS/MA degree with 8+ years of progressive experience in Healthcare or Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience managing or supporting teams in Enterprise Imaging.
• Broad expertise in marketing, sales, strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement.
• Ability to work cross-functionally and create business impact.
• Strong organizational and multitasking skills with multiple priorities and direct reports.
• Problem-solving, strategic and tactical analysis, and resolution skills.
• Strong customer orientation and results-driven mindset.
• Excellent communication skills—presentation, written, and oral.
• Strong interpersonal skills and ability to communicate with diverse individuals.
• Good judgment and decision-making abilities.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Effective time management skills and proactive communication planning.
• Ability to drive action plans with authority, within established timeframes, and meet or exceed deliverables.

Nice to Have

• Experience with healthcare solutions and medical device regulatory requirements.
• Experience working in a remote or international environment.
• Experience with vendor credentialing processes.

Qualifications

• Educational background: BA/BS/MA in relevant field.

Benefits & Perks

• Not explicitly specified in the description.