Director of Product Marketing - K-12 Education

About the Role

Key Responsibilities

• Define and execute go-to-market strategies that expand awareness and adoption of Hillsdale's K-12 programs and resources, positioning them as core drivers of the College's mission and leadership in classical education.
• Lead integrated campaigns that broaden reach with teachers, school leaders, and parents; expand partnerships with charter schools, private schools, and homeschooling families.
• Oversee creation of compelling narratives across print, digital, video, and social channels that highlight student outcomes, teacher success, and parent engagement.
• Design and optimize marketing strategies around the educator and parent decision-making journey, ensuring seamless touchpoints from awareness through adoption.
• Plan market research and audience analysis to identify needs, refine positioning, and uncover growth opportunities using surveys, interviews, and data analytics.
• Partner with K-12 program leaders to launch new initiatives, conferences, and teacher training opportunities with maximum visibility and impact.
• Lead marketing for Hillsdale Academy to drive enrollment, parent engagement, and local community presence, positioning it as a model of classical education excellence.
• Manage budgets, vendors, and agencies effectively; track and report on campaign ROI; optimize resources for maximum reach.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, preferably in an education-related industry.
• Strong foundation in product marketing strategy, campaign planning, and digital marketing.
• Exceptional communication, writing, and storytelling abilities with success in developing compelling campaigns.
• Proven ability to collaborate across departments, manage multiple priorities, and lead complex projects.
• Proficiency with CRM and marketing automation platforms, audience-building tools, and campaign management systems.
• Skilled in analytics and reporting tools (Google Analytics GA4, dashboards, performance tracking).
• Hands-on experience with email marketing and social media platforms for engagement and audience development.
• Ability to collaborate effectively with designers and creative teams to ensure messaging and visuals are aligned.
• Tech-savvy and adaptable, with the ability to quickly learn and apply new tools and digital trends relevant to K-12 education marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience.