Director of Product Marketing Visa Intelligent Commerce

About the Role

Key Responsibilities

• Develop and execute the comprehensive product marketing strategy for Visa Intelligent Commerce, collaborating with executives to align initiatives with overall business goals.
• Lead market and data analysis to inform strategy, and define the differentiated product positioning, value propositions, and messaging that resonate with target audiences.
• Plan and orchestrate go-to-market strategies for new product launches and campaigns, coordinating cross-functional teams to drive successful market entry and adoption.
• Oversee the creation of high-impact content and provide sales teams with the strategic tools, collateral, and competitive analysis needed to support the sales process.
• Partner with the Communications team to develop thought leadership and stay ahead of industry trends in Artificial Intelligence and Agentic Commerce to expand Visa's market position.

Requirements

• 10 or more years of work experience with a bachelor's degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
• Experience working in AI, Payments, and platform products and engaging technical audiences with new category innovations.
• Strong strategic thinker with a results orientation who approaches challenges with thoughtfulness, drive, and appropriate urgency.
• Audience-centric mindset, and an ability to simplify sophisticated concepts into impactful messaging for diverse audiences.
• Strong executive presence with highly effective written and verbal communication skills, including the ability to present with impact.
• Strong planning, organizational, problem-solving skills and ability to work independently and prioritize effectively.

Nice to Have

• 12 or more years of work experience with a bachelor's degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Bachelor's degree required/MBA preferred.
• 8+ years of progressively responsible business experience, mostly in product marketing or similar capacity, including bringing new products to market.
• Experience engaging technical audiences with new category innovations.

Qualifications

• Bachelor's degree required or higher educational qualifications as specified.
• Experience in product marketing, AI, payments, or platform products.

Benefits & Perks

• Salary range of $169,100 to $220,000 USD per year, which may include potential sales incentive payments.
• Eligibility for bonus and equity.
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.