Director of Retail Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive retail marketing strategies to drive traffic, increase conversion rates, and build long-term customer loyalty across all store locations.
• Partner closely with retail operations and sales leadership to align marketing programs with revenue goals and KPIs.
• Lead store-specific marketing activations, seasonal campaigns, and grand opening strategies for new store launches.
• Own the marketing pipeline for retail sales growth by leveraging customer insights, historical data, and local market intelligence.
• Identify and capitalize on revenue-driving opportunities including local partnerships, in-store events, and experiential marketing.
• Collaborate with product and merchandising teams to support product launches and in-store storytelling that fuels sales velocity.
• Design and implement in-store customer experience initiatives that align with the brand's luxury positioning.
• Oversee CRM and loyalty integration into retail, in partnership with digital marketing and analytics teams.
• Ensure brand consistency across all physical touchpoints while tailoring strategies to regional nuances.
• Work closely with digital, creative, operations, and merchandising teams to deliver cohesive omnichannel campaigns.
• Provide strategic leadership to a growing retail marketing team, guiding both execution and career development.
• Develop performance dashboards and lead ongoing analysis of campaign and store-level performance metrics.
• Use data to make informed decisions, identify trends, and drive continuous improvement.
• Own and manage the retail marketing budget, ensuring efficient allocation for maximum ROI.

Requirements

• 8-12+ years of experience in retail marketing, preferably in luxury, fragrance, beauty, or lifestyle sectors.
• Proven ability to drive measurable retail growth through marketing programs.
• Strong leadership and team-building skills; experience managing multi-functional teams.
• Excellent communication and collaboration skills with both internal stakeholders and external vendors.
• Experience with omnichannel marketing platforms, CRM systems, and customer analytics.
• Data-driven decision maker with a strong commercial acumen and analytical mindset.

Nice to Have

• Previous experience scaling retail marketing for a multi-location or international brand.
• Expertise in retail expansion strategy and new market entry.
• Demonstrated success in influencing senior leadership and shaping brand vision at the executive level.

Qualifications

• Experience with CRM software.
• Budgeting experience.
• Senior level leadership experience.
• Strong communication skills.
• Experience in marketing analytics.

Benefits & Perks

• Health coverage, including dental and vision insurance.
• Life insurance.
• Paid time off (PTO).
• 401K.
• Employee discount on products and services.
• Fun and exciting company events.