Director of Sales & Marketing - The InterContinental Washington DC - The Wharf

About the Role

Key Responsibilities

• Oversee all functions of the Sales, Marketing, and Catering and Event Services Department.
• Ensure that conferences, meetings, and group activities are coordinated and managed within client expectations.
• Develop and implement strategies to achieve revenue and room night sales goals.
• Manage daily sales activities, plan and assign work, and ensure appropriate staffing levels.
• Train colleagues to meet revenue goals and provide them with necessary tools.
• Develop and maintain relationships with key clients and outside contacts to increase revenue.
• Help prepare departmental budgets and financial plans, including marketing plans.
• Create and execute sales plans to increase occupancy, average rates, and sales volume.
• Produce monthly sales reports and forecasts, analyze market trends, and monitor performance.
• Develop special events and sales blitzes, attend trade shows, and promote the hotel to generate new business.
• Provide guests with information to enhance their experience and coordinate group activities.
• Lead marketing efforts to upsell hotel services and amenities.
• Work with local community leaders and officials to ensure high-profile exposure.
• Collaborate with advertising agencies and vendors to maximize advertising effectiveness.
• Act as hotel representative for media inquiries and promote the hotel’s reputation locally.
• Identify improvements in marketing activities and overall sales performance.
• Perform ad-hoc duties as needed to support hotel operations.

Requirements

• Bachelor's degree or higher in marketing or a related field.
• Four or more years of experience in hospitality or hotel sales and marketing with supervisory experience.
• Strong knowledge of local businesses and market trends.
• Must speak the local language(s); additional languages preferred.
• Ability to develop and implement sales strategies and manage budgets.
• Excellent communication, leadership, and relationship-building skills.
• Experience in managing a sales team and coordinating large events.

Nice to Have

• Additional language skills beyond the local language(s).

Qualifications

• Relevant higher education qualification or equivalent in marketing or related field.

Benefits & Perks

• Salary range of $130,000 to $150,000, eligible for bonus pay.
• Comprehensive benefits including paid time off, medical/dental/vision insurance, 401k, and other perks.