Director of Sales Marketing

About the Role

Key Responsibilities

• Create and execute innovative sales and marketing strategies tailored to each hotel
• Mentor and support on-property sales teams with weekly performance reviews and goal setting
• Drive corporate, group, and event sales through prospecting, relationships, and creative promotions
• Oversee marketing efforts including website content, paid media, social strategy, and OTAs
• Collaborate with revenue and operations leaders on forecasting and demand strategies
• Build strong partnerships with community influencers, CVBs, and corporate planners
• Guide marketing activations, sponsorships, and grassroots campaigns for maximum impact
• Develop talent through coaching, training, and succession planning
• Track KPIs and present insights to senior leadership
• Ensure marketing consistency and compliance across all platforms

Requirements

• 7-10 years of progressive hotel sales and marketing experience
• Multi-property or regional experience preferred
• Bachelor's degree in Marketing, Hospitality, or Business
• Proven track record of exceeding revenue targets and growing market share
• Digital marketing expertise and CRM system proficiency (Delphi, Salesforce, etc.)
• Strong leadership, relationship-building, and analytical skills
• Ability to travel regularly between properties
• Valid driver’s license required

Nice to Have

• CHSP, CHME, or CMP certification

Qualifications

• Bachelor's degree in Marketing, Hospitality, or Business
• 7-10 years of hotel sales and marketing experience

Benefits & Perks

• Salary Range: $99,000-$115,000 + discretionary bonus
• Medical, dental, vision, disability insurance
• 401(k) with 6% match
• 18 days of PTO plus paid holidays
• Paid parental leave, pet insurance, gym reimbursement, and more