Director of SEO

About the Role

Key Responsibilities

• Lead and grow the SEO & Content teams, fostering a high-performance, collaborative culture.
• Develop forward-looking SEO strategies that incorporate traditional search fundamentals and evolving AI-driven SERP experiences.
• Stay ahead of algorithm updates, including AI-driven search changes, and guide clients through shifts in user behavior and content discovery.
• Oversee large-scale technical SEO efforts including Core Web Vitals, structured data, crawl/indexing optimization, and site architecture.
• Implement strategies to optimize content for visibility in both traditional organic results and AI-generated summaries.
• Drive audits and diagnostics using tools like Screaming Frog, GSC, GA4, and custom scripts or AI-based platforms.
• Develop and implement workflows using AI tools such as ChatGPT, Jasper, SurferSEO, Clearscope, and MarketMuse.
• Use AI for large-scale automation: keyword clustering, internal linking strategies, and content briefs.
• Evaluate how SGE and zero-click results affect search intent, traffic, and CTR—adjust strategies accordingly.
• Define KPIs for organic traffic, conversion value, and ROI—aligned with client goals.
• Create performance dashboards and deliver clear, strategic insights to internal stakeholders and C-level clients.
• Translate complex data into actionable business opportunities.
• Work closely with developers, designers, content creators, and paid media specialists to align SEO across all digital touchpoints.
• Advocate for a holistic digital strategy where SEO is integrated, not siloed.

Requirements

• 7+ years of hands-on SEO experience, including technical, on-page, off-page, and content optimization.
• Deep understanding of AI-generated search trends, SGE, and how to adapt strategy accordingly.
• Advanced experience with enterprise tools: GSC, GA4, Screaming Frog, SEMrush, Ahrefs, etc.
• Strong background in technical SEO: Core Web Vitals, structured data, crawl budget optimization, and JavaScript rendering.
• WordPress power user (Elementor/WP Rocket preferred).
• Proven success leading SEO for large, complex websites and scaling content production.
• Experience with backlink strategies, outreach, and local SEO for multi-location clients.
• Data-driven mindset with the ability to derive insights from complex datasets and build client trust.
• Strong leadership and mentoring ability—able to inspire and elevate a team.
• Based in Austin or willing to relocate for a hybrid schedule (MWF in-office).

Nice to Have

• Experience with AI tools like ChatGPT, Jasper, SurferSEO, Clearscope, and MarketMuse.
• Knowledge of Google's Search Generative Experience (SGE) and zero-click search impacts.
• Familiarity with JavaScript rendering and site architecture optimization.

Qualifications

• 7 years of professional SEO experience
• Bachelor's degree

Benefits & Perks

• Base Salary: $102,000-$120,000 (depending on experience)
• Annual Bonus: 5% performance-based bonus
• Retirement: 401(k) with 5% company match
• Healthcare: 100% employer-paid premiums for Blue Cross Medical, Dental, Vision, and Life Insurance
• Time Off: 28 days of Holiday/PTO + 2 weeks of fully remote work annually
• Culture & Office Vibe: Flexible start times (7-9 AM), hybrid work schedule MWF, team lunches, stocked kitchen, music, zen room, nap space, outdoor patios
• Stable & Self-Funded: Profitable and growing for 16+ years with no outside capital