Director of Strategic Marketing - Power

About the Role

Key Responsibilities

• Own product COE relationship as single point of contact (SPOC) and act as product expert for holistic positioning, solutions, and marketing initiatives across all Power product lines (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).
• Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.
• Act as a subject matter expert (SME) on marketing content (e.g., written, media, events, planning, etc.) for Power solutions and products.
• Own product messaging and expertise that drive product campaigns, including external product communications, promotion, and sales enablement.
• Conduct competitive analysis and positioning strategy research on market trends, industry trends, and the competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely with sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans, and outcomes to leadership and cross-functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and improve customer-facing collateral such as data sheets, brochures, website content, etc.
• Perform other duties and responsibilities as assigned.

Requirements

• Minimum 12+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.
• 5+ years experience in people leadership.
• Experience with data analysis and ability to communicate findings effectively to different audiences.
• Strong presentation and public speaking skills.
• Ability to create value propositions and messaging strategies.
• Ability to develop marketing strategies to drive pipeline, upsell, cross-sell, and account-based marketing programs.
• Goal-oriented self-starter comfortable with ambiguity and defining objectives in uncertain environments.
• Highly collaborative with the ability to work across functional teams.
• Excellent organizational skills and process orientation.
• Strong written and verbal communication skills.
• Self-motivated with the ability to own processes/projects and see them through to completion.
• Knowledge of Powertrain products (AC and DC Power systems, energy storage, power switching and distribution, switchgear, busway systems, etc).
• Experience with data center software/hardware solutions and industry trends.
• Ability to pick up technical concepts quickly.

Nice to Have

• Engineering background.
• Experience in data centers is a plus.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not explicitly specified in the description.